Table of Contents
Menswear continued to outpace womenswear in 2015, with sales increasing by 3% in current value terms compared with 2% current value growth for womenswear. Menswear is increasing from a smaller base, accounting in 2015 for 38% of value sales of men’s and women’s apparel combined. Personal appearance became more relevant to male consumers in Australia over the review period, mirroring the global trend. The greater sophistication in men’s apparel choices has been driven by the desire to improve...
Euromonitor International's Menswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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In France, menswear is a less mature category than womenswear. Menswear represented 32% of overall value sales of apparel in 2016, while womenswear accounted for 51%. Each of these categories generated ...