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Menswear in Norway, Euromonitor International

  • March 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

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Menswear in Norway saw the rise of the “lumbersexual” trend in 2015. The contemporary term “lumbersexual” refers to a focus on expression of male attributes and qualities; this is distinctly different from the metrosexual men’s trend of the past. A “lumbersexual” style typically includes a large beard, flannel check shirt and rough sole shoes, as apparel items should be neutral in colour and made of coarse fabrics. A fondness of the outdoors also typifies “lumbersexual” culture. This is in...

Euromonitor International's Menswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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