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Sports Drinks in New Zealand

  • February 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

Summary

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2016 witnessed strong advertising by the two leading sports drinks players, as the category remained in decline. In March 2016, Coco-Cola introduced Powerade Ion4 to replace the regular Powerade formulation. The Ion4 variant contains four electrolytes (sodium, potassium, calcium and magnesium) and it was marketed as the next generation in isotonic sports drinks. The new Powderade was strongly marketed in-store and through television and print advertising.

Euromonitor International’s Sports Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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