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Growth Opportunities in the Conferencing Services Market 

  • April 2016
  • -
  • Frost & Sullivan
  • -
  • 68 pages

Growth Opportunities in the Conferencing Services Market : Actionable Strategies and Tactics to Drive Growth in a Transforming Market

The primary objective of this experiential study is to identify growth opportunities for your company in the conferencing services market. The conferencing services market as defined, includes audio, web, and video conferencing services. The study provides the market analysis fact foundation, including market size, segmentation, forecasts, and vendor landscape. New product capabilities, disruptive applications and business models, and converging solutions are massively transforming the conferencing services market. In this dynamic marketplace, Frost & Sullivan has identified 30 growth opportunities for collaboration vendors and service providers worldwide. These opportunities span vision, strategy, products, services, business models, marketing, partnerships, sales, and support initiatives. As part of this experiential deliverable, Frost & Sullivan will help uncover a pipeline of growth opportunities for your company in this market.

Strategic Imperatives for Conferencing Service Providers (CSPs)

In the enterprise communications and collaboration market as a whole, growth will be driven by converged tools, mobility, cloud services, analytics, and richer integrations.
Conferencing services market spend will shift from audio to web and video conferencing services. CSPs will need to develop cutting-edge digital marketing capabilities to acquire new customers in this market.
CSPs will need to pursue opportunities both up-market (vertical and horizontal specialized solutions) as well as down-market (unbundled solutions) to combat attrition to free services and UC solutions.
Compelling, fresh, and strategic perspectives on collaboration will be necessary to drive demand for conferencing services with strategic audiences – CXOs, line-of-business leaders, IT leaders, and SMB leaders.
CSPs will need to expand channel and partnership initiatives, and also seek to leverage acquisitions to drive product line expansion and customer base growth


Table Of Contents

Growth Opportunities in the Conferencing Services Market 
1 EXECUTIVE DASHBOARD

Executive Dashboard
1 Purpose of this Experiential Study
2 5 Step Process to Transformational Growth
3 Enterprise Communications and Collaboration Landscape
4 Strategic Imperatives for Conferencing Service Providers (CSPs)

2 GROWTH ENVIRONMENT—MARKET OVERVIEW

Growth Environment—Market Overview
1 Enterprise Communications and Collaboration Landscape
2 Market Definitions
3 Market Definitions (continued)
4 Conferencing Services Provider Landscape
5 Features and Pricing by Conferencing Service
6 Drivers and Restraints

3 MARKET FORECASTS

Market Forecasts
1 Volume and Pricing Forecast—Audio Conferencing Services
2 Seats and Pricing Forecast—Hosted Web Conferencing Services
3 Seats and Pricing Forecast—Hosted Video Conferencing Services
4 Revenue Forecast—Global Conferencing Services Market

4 VISIONING SCENARIOS

Visioning Scenarios
1 Macro to Micro Visioning
2 Visioning Scenarios for the Conferencing Services Market
3 Top Predictions for the Conferencing Services Market

5 GROWTH PIPELINE

Growth Pipeline
1 Levers for Growth

6 VISION AND STRATEGY—GROWTH OPPORTUNITIES

Vision and Strategy—Growth Opportunities
1 Growth Opportunity 1—Collaboration Vision
2 Growth Opportunity 2—Connected Work
3 Growth Opportunity 3—WebRTC Applications
4 Growth Opportunity 4—Social Collaboration
5 Growth Opportunity 5—Bring-Your-Own-App (BYOA)
6 Growth Opportunity 6—Analytics
7 Growth Opportunity 7—User Adoption Services
8 Growth Opportunity 8—Virtual Events
9 Growth Opportunity 9—Freemium
10 Growth Opportunity 10—Unbundled Modules
11 Growth Opportunity 11—Healthcare
12 Growth Opportunity 12—Education
13 Growth Opportunity 13—SMB Market
14 Growth Opportunity 14—Channel Expansion
15 Growth Opportunity 15—Hosted/Cloud UC

7 BRAND AND DEMAND—GROWTH OPPORTUNITIES

Brand and Demand—Growth Opportunities
1 Growth Opportunity 16—Third Party Validation
2 Growth Opportunity 17—Innovation and Transformation
3 Growth Opportunity 18—ROI
4 Growth Opportunity 19—Best-in-Class
5 Growth Opportunity 20—Return on Collaboration (ROC)
6 Growth Opportunity 21—Sales and Marketing Use Cases
7 Growth Opportunity 22—Vertical Marketing
8 Growth Opportunity 23—Collaboration Benchmarking
9 Growth Opportunity 24—Lead Generation
10 Growth Opportunity 25—Inbound Marketing Capabilities
11 Growth Opportunity 26—Social Media Marketing
12 Growth Opportunity 27—Outbound Marketing Priorities
13 Growth Opportunity 28—Channel Marketing
14 Growth Opportunity 29—Sales Enablement Content
15 Growth Opportunity 30—Upsell and Cross-sell Offers

8 GROWTH OPPORTUNITIES MATRIX

Growth Opportunities Matrix
1 Identifying Your Company's Growth Zone
2 Growth Opportunities 1-15—Vision and Strategy
3 Growth Opportunities 16-30—Brand and Demand
4 Growth Opportunities Matrix

9 GROWTH STRATEGY AND IMPLEMENTATION

Growth Strategy and Implementation
1 Growth Strategies for Your Company
2 Prioritized Opportunities through Implementation
3 Legal Disclaimer

10 APPENDIX

Appendix
1 Abbreviations and Acronyms Used

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