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Growth Opportunities in the Conferencing Services Market 

  • April 2016
  • -
  • Frost & Sullivan
  • -
  • 68 pages

Summary

Table of Contents

Growth Opportunities in the Conferencing Services Market : Actionable Strategies and Tactics to Drive Growth in a Transforming Market

The primary objective of this experiential study is to identify growth opportunities for your company in the conferencing services market. The conferencing services market as defined, includes audio, web, and video conferencing services. The study provides the market analysis fact foundation, including market size, segmentation, forecasts, and vendor landscape. New product capabilities, disruptive applications and business models, and converging solutions are massively transforming the conferencing services market. In this dynamic marketplace, Frost & Sullivan has identified 30 growth opportunities for collaboration vendors and service providers worldwide. These opportunities span vision, strategy, products, services, business models, marketing, partnerships, sales, and support initiatives. As part of this experiential deliverable, Frost & Sullivan will help uncover a pipeline of growth opportunities for your company in this market.

Strategic Imperatives for Conferencing Service Providers (CSPs)

In the enterprise communications and collaboration market as a whole, growth will be driven by converged tools, mobility, cloud services, analytics, and richer integrations.
Conferencing services market spend will shift from audio to web and video conferencing services. CSPs will need to develop cutting-edge digital marketing capabilities to acquire new customers in this market.
CSPs will need to pursue opportunities both up-market (vertical and horizontal specialized solutions) as well as down-market (unbundled solutions) to combat attrition to free services and UC solutions.
Compelling, fresh, and strategic perspectives on collaboration will be necessary to drive demand for conferencing services with strategic audiences – CXOs, line-of-business leaders, IT leaders, and SMB leaders.
CSPs will need to expand channel and partnership initiatives, and also seek to leverage acquisitions to drive product line expansion and customer base growth


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