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  4. > Global Bleaching Agent Market - Segmented by Type, End-User Industry and Geography - Trends and Forecasts (2015-2020)

The global bleaching agent market has been estimated at USD XX.XX million in 2015 and is projected to reach USD XX.XX million by 2020, at a CAGR of X.XX% during the forecast period from 2015 to 2020. The global bleaching agent market is a matured market and is expected to grow marginally in the coming years. Bleaching agents remove stains or dyes by an oxidation reaction. They have been used for many centuries in the civilization for varied purposes.

There exists a wide variety of potential and existing applications for bleaching agents. They are predominantly used in pulp and paper industry to remove the color of the pulp. The homecare use of bleach is also high for various purposes like disinfectant and floor clearing, washing etc. The other industries where bleach is used are textile, electrical and electronics, healthcare and others.

The market has also been geographically segmented into APAC, North America, Europe, South America and MEA. In terms of revenue in 2015, North America and Europe led the market with a share of more than one-third of the market. It was followed by Asia-Pacific due to the large population in this region. The consumption of bleach is high in the world as it is deeply penetrated into the consumer market through various products. The market is segmented by industry based on the end user into pulp and paper, textile, construction, electrical and electronics, homecare, healthcare and others.

Market Dynamics of the Global Bleaching Agent Market:

This high production is driven by rising usage in developing nations of Brazil, China, Russia, India etc. The fast growing water treatment market is a key driver for the growth of this market. The need for clean water is ever increasing due to the industrialization. The growing pulp and paper industry in developing nations is also responsible for the market growth of bleaching agents. Increasing regulatory guidelines of the government because of toxicity of some bleach appears to be a restraint to the market growth.

Company profiles of the major bleaching agents manufacturers have been discussed in this study; they are:

Colgate-Palmolive Company
Dow Chemicals
S.C.Johnson & Son
Shandong Huatai Interox Chemical
Spartan Chemical Company
The Clorox Company
The Procter & Gamble Company

Key Deliverables in the Study:

Analysis for the global bleaching agent market, with region specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global bleaching agent market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Table Of Contents

Global Bleaching Agent Market - Segmented by Type, End-User Industry and Geography - Trends and Forecasts (2015-2020)
1. Introduction

1.1 Description

1.2 Research Methodology

1.3 Market Definition

2. Executive Summary

3. Market Insights

3.1 Overview

3.2 Industry Value Chain Analysis

3.3 Regulatory Policies Analysis

3.4 Industry Attractiveness - Porter's 5 Force Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Consumers

3.4.3 Threat of New Entrants

3.4.4 Threat of Substitute Products and Services

3.4.5 Degree of Competition

3.5 Raw Material Analysis

4. Market Dynamics

4.1 Drivers

4.1.1 Growing Market in Developing Nations

4.1.2 Burgeoning Water Treatment Market

4.1.3 Promising Pulp and Paper industry performance

4.2 Restraints

4.2.1 Regulatory Guidelines for Usage

4.2.2 Toxicity of Some Bleach

4.3 Opportunities

4.3.1 Increasing Market Shift to Soft Bleaching Agents

4.3.2 Significant Research on Bio degradable Bleaching Agents

4.3.3 Rising Applications in Oil and Gas Industry

5. Market Segmentation and Analysis

5.1 By Class

5.1.1 Chlorine

5.1.2 Sodium

5.1.3 Calcium

5.1.4 Peroxide

5.1.5 Others

5.2 By Industry

5.2.1 Pulp and Paper

5.2.2 Textile

5.2.3 Construction

5.2.4 Electrical and Electronics

5.2.5 Homecare

5.2.6 Healthcare

5.2.7 Others

6. Regional Analysis (Market size, growth and forecast)

6.1 Asia-Pacific

6.1.1 China

6.1.2 India

6.1.3 Japan

6.1.4 South Korea

6.1.5 Rest of Asia-Pacific

6.2 North America

6.2.1 United States

6.2.2 Canada

6.2.3 Mexico

6.2.4 Rest of North America

6.3 Europe

6.3.1 Germany

6.3.2 United Kingdom

6.3.3 Italy

6.3.4 France

6.3.5 Nordic Countries

6.3.6 Rest of Europe

6.4 South America

6.4.1 Brazil

6.4.2 Argentina

6.4.3 Rest of South America

6.5 MEA

6.5.1 Saudi Arabia

6.5.2 South Africa

6.5.3 Qatar

6.5.4 Rest of MEA

7. Technological Snapshot

7.1 Current Technologies

7.2 Upcoming Technologies

8. Competitive Landscape

8.1 Mergers and Acquisitions

8.2 Joint Ventures, Collaborations and Agreements

8.3 Vendor Market Share Analysis

8.4 Strategies Adopted by Leading Players

8.5 New Product Launches

9. Company Profiles

9.1 Aditya Birla Chemicals

9.2 AkzoNobel

9.3 Arkema

9.4 Ashland

9.5 BASF

9.6 Christeyns

9.7 Clariant

9.8 Colgate-Palmolive Company

9.9 Dow Chemicals

9.10 DuPont

9.11 Evonik

9.12 Hawkins, Inc

9.13 Kemira

9.14 Merck

9.15 Mitsubishi Gas Chemical Company

9.16 Novozymes

9.17 S. C. JOHNSON and SON, INC.

9.18 Shandong Huatai Interox Chemical

9.19 Solvay

9.20 Spartan Chemical Company

9.21 The Clorox Company

9.22 The Procter and Gamble Company

9.23 Unilever

10. Future Insights

11. Disclaimer

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