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Saudi Arabia B2C E-Commerce Market 2016

  • April 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 52 pages

Saudi Arabia leads region in E-Commerce market attractiveness, according to a new report by yStats.com

The latest report from yStats.com “Saudi Arabia B2C E-Commerce Market 2016” reflects that even with the decrease in petroleum based revenue, the country’s retail market is sound, and online retail is growing faster than brick and mortar sales.

Saudi Arabia leads the other countries of its region in E-Commerce market attractiveness, as shown in the yStats.com research. Even though neighboring UAE has a higher online sales volume and Internet penetration, factors contributing to the high attractiveness rating for Saudi Arabia include the population growth and a burgeoning retail market overall, encouraged by the government drive to move beyond a petroleum-centered economy. The value of B2C E-Commerce transactions in the country is expected to double in five years to 2020.

One challenge to the growth of online retail in Saudi Arabia is the dependence on cash-on-delivery as the predominant method of payment. Over half of Internet shoppers pay with cash, though payment with plastic is gaining traction, according to yStats.com research, as card ownership is widespread and issuers are offering special products for B2C E-Commerce.

The yStats.com report indicates that the leading product categories purchased by online shoppers in Saudi Arabia are electronics and fashion items. Local online retailers that benefit from these preferences are Jarir.com, which sells electronics and books, and Namsi.com, seller of clothing and accessories. Saudi Arabian shoppers’ most popular website however is the UAE’s Souq.com.

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Table Of Contents

Saudi Arabia B2C E-Commerce Market 2016
1. Management Summary

2. Overview and International Comparisons

- B2C E-Commerce Market Overview and International Comparisons, April 2016
- Selected Socio-Economic Characteristics of Saudi Arabia, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Tunisia, UAE, 2014
- E-Commerce Sales in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in USD billion, 2014 and 2020f
- Internet Penetration in Saudi Arabia, Compared to Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
- Internet Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
- Mobile Phone Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
- Devices Used to Access the Internet in Saudi Arabia, Compared to Egypt, Lebanon, Qatar, Tunisia, UAE, in % of Internet Users, March 2015
- Breakdown of Frequency of Cross-Border Online Shopping in Saudi Arabia, Compared to Israel, Kenya, Nigeria, South Africa, UAE, in % of Online Shoppers, April 2015
- Breakdown of Payment Methods Used in Online Shopping in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in % of Online Shoppers, 2015e

3. Trends

- Overview of B2C E-Commerce Trends, April 2016
- Breakdown of Internet Traffic, by Device, in %, 2015
- Number of Mobile Broadband Subscriptions, by Standard Mobile Subscriptions and Dedicated Mobile Data Subscriptions, in millions, 2010 - 2015
- Activities Carried Out Online on Smartphones at Least Weekly, in % of Smartphone Users, April 2015
- Product Categories Most Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
- Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015
- Digital Channels Used for Ordering Food, in % of Internet Users, January 2016
- Breakdown of Payment Methods Preferred When Ordering Food Online, in % of Internet Users Who Order Food Online, January 2016

4. Sales and Shares

- E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
- Breakdown of Online Spending, by Products, Services and Bill Payments, in % and in USD billion, 2014
- B2C E-Commerce Share of Retail Sales, in %, 2014

5. Users and Shoppers

- Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
- Number of Internet Users, in millions, and Penetration, in % of the Population, 2013 - 2019f
- Online Shopper Penetration, in millions and in % of Internet Users, June 2015
- Breakdown of Online Shoppers, by Gender, in %, May 2015
- Breakdown of Online Shoppers by Age Group, in %, 2015 and 2020f

6. Products

- Product Categories Purchased Online, in % of Online Shoppers, May 2015
- Online Travel Sales, in SAR billion, 2015e and 2019f


7. Payment

- Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e

8. Delivery

- Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015

9. Players

- B2C E-Commerce Players Overview, April 2016
- Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia's Share of Website Visits, in %, April 2016


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