1. Market Research
  2. > Beverage
  3. > Soft Drink Market Trends
  4. > Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

  • April 2016
  • -
  • GlobalData
  • -
  • 24 pages

Summary

Table of Contents

Search Inside

Summary
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings
- Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

- 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

- The concept of craft sodas has mainstream appeal.

- 56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

Synopsis
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

Your key questions answered:

- What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

- What are the innovation opportunities in adult soft drinks?

- Which consumer trends are influencing innovation opportunities in adult soft drinks?

- What TrendSights trends do these innovation opportunities align with?

Reasons To Buy
- Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.

- Understand the key motivators driving demand for adult soft drinks.

- Discover the best in-class innovation examples of adult soft drinks from around the world.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Sports Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Sports Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Sports Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Sports Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Squash/Syrups (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Squash/Syrups (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Squash/Syrups (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Squash/Syrups (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.