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  4. > Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

Summary
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings
- Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

- 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

- The concept of craft sodas has mainstream appeal.

- 56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

Synopsis
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

Your key questions answered:

- What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

- What are the innovation opportunities in adult soft drinks?

- Which consumer trends are influencing innovation opportunities in adult soft drinks?

- What TrendSights trends do these innovation opportunities align with?

Reasons To Buy
- Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.

- Understand the key motivators driving demand for adult soft drinks.

- Discover the best in-class innovation examples of adult soft drinks from around the world.

Table Of Contents

Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
Table of Contents
1. Introduction
2. Trend Opportunities
Formulation
Promotion
Packaging
3. Conclusions
4. Appendix

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Related Market Segments :

Soft Drink
Beverage

ref:plp2016

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