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  4. > Executive Update on Tesla Motors’ Mobility Strategy

Executive Update on Tesla Motors’ Mobility Strategy

  • April 2016
  • -
  • Frost & Sullivan
  • -
  • 62 pages

Executive Update on Tesla Motors’ Mobility Strategy : Closing in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches

Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.

Key Questions This Study Will Answer

- How does Tesla Motors target to reach 25% gross profitability? Which models will be the key to achieving high profitability? From when will Tesla Motors start to make profits?

- Will Tesla Motors accelerate to move from 20,000 units in 2013 to 500,000 units/year by 2020?

- Which will be the key markets for increased vehicle sales?

- How does Tesla Motors target to continuously disrupt the marketplace? What does Tesla target beyond the cars in the automotive industry to create a new sustainable mode of transportation?

- How does Tesla Motors target to continuously disrupt the marketplace? What does Tesla target beyond the cars in the automotive industry to create a new sustainable mode of transportation?

- What is Tesla Motor’s vision of making world transportation “sustainable”? How do Elon Musk investments beyond Tesla Motors contribute towards this vision?

- What can one expect beyond the Tesla Model S and Model X? Model 3’s launch is expected to face stiff competition from the new models starting 2017. How does Tesla plan to gain a competitive advantage by adding the “next big thing” quotient to its future models?

Table Of Contents

Executive Update on Tesla Motors’ Mobility Strategy
1EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Findings
2. Executive Summary—Key Findings
3. Executive Summary—Key Findings
4. Executive Summary—Key Findings
5. Executive Summary—Tesla Sales
6. Executive Summary—Key Conclusions and Future Outlook

2RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

Research Scope, Objectives, and Methodology
1. Research Scope
2. Research Aims and Objectives
3. Key Questions This Study Will Answer
4. Research Background
5. Research Methodology
6. Key OEM/Participant Groups Compared in This Study

3SEGMENTATION

Segmentation
1. Vehicle Segmentation

4CORPORATE STRATEGY

Corporate Strategy
1. Snapshot of Tesla Motors' Global Corporate Strategies
2. Tesla Motors—Future Plans for Success
3. Tesla Energy
4. The Next Gigafactory
5. Tesla Motors—Key Regional Strategies

5SALES STRATEGY

Sales Strategy
1. Snapshot of Tesla Motors' Sales Strategies
2. Tesla Motors—Global Unit Sales
3. Tesla Motors—Model-Wise Global Unit Sales: FandS Scenario (New)

6RESEARCH and DEVELOPMENT STRATEGY

Research and Development Strategy
1. Snapshot of Tesla Motors' RandD Strategy
2. Opening up Tesla Patent Wall to Outside World
3. Tesla's Battery Technology Key to Model 3's Price Tag of $35K

7PRODUCT PORTFOLIO STRATEGY

Product Portfolio Strategy
1. Snapshot of Tesla Motors' Product Portfolio
2. Tesla Motors—Future Brand ositioning and Strategy
3. Tesla—On Roa
4. Exhibit—Model X

8SERVICES AND SOLUTIONS STRATEGY

Services and Solutions Strategy
1. Snapshot of Services and Solutions Strategies
2. Details of Elon Musk's Ecosystem Conception
3. Tesla Annual Service Package
4. Tesla's Leasing and Finance
5. Certified Pre-Owned Tesla
6. Supercharging and Destination Charging
7. Tesla Mobility Solutions
8. Luxe and Tesla—On-Demand Parking

9TECHNOLOGY STRATEGY

Technology Strategy
1. Snapshot of Tesla Motors' Technology Strategies
2. Tesla's Recent Updates to its Product Lineup (H2 2014)
3. Tesla to Add New Technologies as Standard Feature in Future
4. Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well
5. Tesla Powertrain Technologies
6. Tesla —Vehicle Platform Strategy

10KEY CONCLUSIONS AND FUTURE OUTLOOK

Key Conclusions and Future Outlook
1. Key Conclusions—Rationale for Tesla Motors' Success
2. Key Conclusions—Rationale for Tesla Motors Success
3. Key Conclusions and Future Outlook
4. The Last Word—3 Big Predictions
5. Legal Disclaimer

11APPENDIX

Appendix
1. Methodology
2. Abbreviations and Acronyms Used

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