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Executive Update on Tesla Motors’ Mobility Strategy

  • April 2016
  • 62 pages
  • Frost & Sullivan
Report ID: 3803130

Summary

Table of Contents

Executive Update on Tesla Motors’ Mobility Strategy : Closing in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches

Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.

Key Questions This Study Will Answer

- How does Tesla Motors target to reach 25% gross profitability? Which models will be the key to achieving high profitability? From when will Tesla Motors start to make profits?

- Will Tesla Motors accelerate to move from 20,000 units in 2013 to 500,000 units/year by 2020?

- Which will be the key markets for increased vehicle sales?

- How does Tesla Motors target to continuously disrupt the marketplace? What does Tesla target beyond the cars in the automotive industry to create a new sustainable mode of transportation?

- How does Tesla Motors target to continuously disrupt the marketplace? What does Tesla target beyond the cars in the automotive industry to create a new sustainable mode of transportation?

- What is Tesla Motor’s vision of making world transportation “sustainable”? How do Elon Musk investments beyond Tesla Motors contribute towards this vision?

- What can one expect beyond the Tesla Model S and Model X? Model 3’s launch is expected to face stiff competition from the new models starting 2017. How does Tesla plan to gain a competitive advantage by adding the “next big thing” quotient to its future models?

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