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Sanitary Protection in China

  • March 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

In 2014, the Chinese disposable hygiene products industry kept growing, whilst the trend to transform and upgrade was obvious. Sanitary protection in China witnessed retail value sales growth of 8% in 2015, slower than the CAGR recorded over the review period. Usage of sanitary protection products is already high at around 282 per woman per year. The slower value growth rate can be attributed to the already mature market, as in both urban areas and rural areas sanitary protection is a necessity...

Euromonitor International’ s Sanitary Protection in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in China
SANITARY PROTECTION IN CHINA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Hengan Fujian Holding Co Ltd: Key Facts
Competitive Positioning
Summary 2 Hengan Fujian Holding Co Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Maintains the Healthy Growth in 2015
Natural and Green Products Begin To Capture Consumers' Attention
Hengan Fujian Holding Co Ltd Leads the Tissue and Hygiene Market in 2015
Internet Retailing Poses A Huge Threat To Traditional Store-based Retiling
Tissue and Hygiene Will Keep Enjoying Growth Over the Forecast Period
Key Trends and Developments
Consumers Increasingly Favour Natural and Green Products
Cross-border E-commerce Benefits Chinese Consumers
Central Government Officially Announces Second-child Policy
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 9 Birth Rates 2010-2015
Table 10 Infant Population 2010-2015
Table 11 Female Population by Age 2010-2015
Table 12 Total Population by Age 2010-2015
Table 13 Households 2010-2015
Table 14 Forecast Infant Population 2015-2020
Table 15 Forecast Female Population by Age 2015-2020
Table 16 Forecast Total Population by Age 2015-2020
Table 17 Forecast Households 2015-2020
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2010-2015
Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2010-2015
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 29 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2015-2020
Table 30 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

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