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The Priceline Group in Travel (World)

  • March 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

The Priceline Group returned to form in 2016, with strong growth in revenues after a sluggish 2015. Two of the company’s strongest brands, Booking.com and Kayak, are showing solid performances, as the Group has invested in improving its mobile readiness. Despite new CEO Glenn Fogel stating the company is focusing on organic growth, the acquisition of Momondo shows the company is open to M&A activity when the opportunity comes calling. TripAdvisor could be a future target.

Euromonitor International’s The Priceline Group in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage:
Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

The Priceline Group in Travel (World)
The Priceline Group in Travel (World)
Euromonitor International
March 2017
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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