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The Priceline Group in Travel (World)

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

The Priceline Group has been one of the most successful global travel companies over the past five years, achieving strong performances in terms of gross bookings, revenues and profits. The group is now the second largest global online travel agency, after Expedia Inc, and the leading player in online lodging reservations. Threats to future growth include the significant expansion of Expedia Inc over the past two years, and the entry of TripAdvisor and Google in direct travel bookings.

Euromonitor International’s The Priceline Group in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

The Priceline Group in Travel (World)
The Priceline Group in Travel (World)
Euromonitor International
April 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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