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Womenswear in South Korea, Euromonitor International

  • April 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Summary

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Tech-savvy Korean consumers are increasingly following fashion trends via social media sites like Instagram and Pinterest. Brands have been strongly influenced by stars such as Jiyul, with sales spiking on single Instagram pictures or mentions on social media. Many consumers have formalised the link and collaborated on special collections, even for Western brands looking to penetrate the Korean market.

Euromonitor International’s Womenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women’s Nightwear, Women’s Outerwear, Women’s Swimwear, Women’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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