Liqueurs Market Overview in Nigeria to 2014 (Spirits)

• Publication date: January 2011

About This Report This databook provides key data and information on the Liqueurs in Nigeria (Spirits). This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods . What's In This Report ...

About This Report

This databook provides key data and information on the Liqueurs in Nigeria (Spirits). This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .

What's In This Report

*Market,category and sector level information on value, volume, and expenditure & consumption, with historic (2003-2008) and projection (2009-2013) data
*Category level industry player and brand share as well as distribution channel market shares for 2007 and 2008

Key Market Facts

*The liqueurs category was valued at NGN2,189.9m ($18.8m) in 2009, representing a CAGR of 5% since 2004.
*By the end of 2014, the liqueurs category will be worth NGN2,851.3m ($24.5m), with an expected CAGR of 5.4% between 2009 and 2014.
*The liqueurs industry volume totaled 1 million liters in 2009, representing a CAGR of 2.9% since 2004.
*By the end of 2014, the liqueurs industry will total 1.2 million liters, with an expected CAGR of 2.6% between 2009 and 2014.
*The liqueurs industry was led by cream liqueurs (representing 58.4% of the total value) followed by fruit liqueurs, with a 24.7% share. Other liqueurs accounts for the remaining 16.9% share.
*Davide Campari-Milano S.p.A. is the industry leader with a 10.2% share of the industry .
Liqueurs in Nigeria (Spirits)

*Imagine innovative strategies by identifying key industry segments and sectors

*Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements

Spirits Industry in Nigeria

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: liqueurs 2
Part I Definition 3
Part III Category Analysis: Liqueurs 9
Market analysis (Value) (Nigerian Naira), 2004-2009 9
Market analysis (Value) (Nigerian Naira), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 12
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 20
Expenditure and consumption per person 22
Part IV Macroeconomic Profile 25
Macroeconomic Indicators 25
Part V Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34


Index of Figures
Chart 1: Liqueurs, Nigeria, value by sector (NGNm), 2004?14 11
Chart 2: Liqueurs, Nigeria, market segment growth comparison, by value, 2004?14 13
Chart 3: Liqueurs, Nigeria, volume by sector (liters, million), 2004?14 16
Chart 4: Liqueurs, Nigeria, market segment growth comparison, by volume, 2004?14 16
Chart 5: Liqueurs, Nigeria, market share by volume (%), 2008-2009 18
Chart 6: Liqueurs, Nigeria, sales channels by volume (%), 2008-2009 21
Chart 7: Annual data review process 31


Index of Tables
Data table 1: Liqueurs category definitions 3
Data table 2: Liqueurs sales channels 4
Data table 3: Liqueurs, Nigeria, value by sector (NGNm), 2004-2009 9
Data table 4: Liqueurs, Nigeria, value projection by sector (NGNm), 2009-2014 10
Data table 5: Liqueurs, Nigeria, value by sector ($m), 2004-2009 12
Data table 6: Liqueurs, Nigeria, value projection by sector ($m), 2009-2014 12
Data table 7: Liqueurs, Nigeria, volume by sector (liters, million), 2004-2009 14
Data table 8: Liqueurs, Nigeria, volume projection by sector (liters, million), 2009-2014 15
Data table 9: Liqueurs, Nigeria, brand sales by volume (%), 2008-2009 17
Data table 10: Liqueurs, Nigeria, volume by brand (liters, million), 2008-2009 17
Data table 11: Liqueurs, Nigeria, market share by volume (%), 2008-2009 19
Data table 12: Liqueurs, Nigeria, volume by industry player (liters, million), 2008-2009 19
Data table 13: Liqueurs, Nigeria, sales channels by volume (%), 2008-2009 20
Data table 14: Liqueurs, Nigeria, volume by sales channel (liters, million), 2008-2009 20
Data table 15: Liqueurs, Nigeria, spending per person (NGN), 2004-2009 22
Data table 16: Liqueurs, Nigeria, future spending per person (NGN), 2009-2014 22
Data table 17: Liqueurs, Nigeria, spending per person ($), 2004-2009 23
Data table 18: Liqueurs, Nigeria, future spending per person ($), 2009-2014 23
Data table 19: Liqueurs, Nigeria, consumption per person (liters), 2004-2009 24
Data table 20: Liqueurs, Nigeria, future consumption per person (liters), 2009-2014 24
Data table 21: Nigeria population, by age group, 2004-2009 (millions) 25
Data table 22: Nigeria population projection, by age group, 2009-2014 (millions) 26
Data table 23: Nigeria population, by gender, 2004-2009 (millions) 26
Data table 24: Nigeria population projection, by gender, 2009-2014 (millions) 27
Data table 25: Nigeria nominal Gross Domestic Product, 2004-2009 (NGNbn, nominal prices) 27
Data table 26: Nigeria nominal Gross Domestic Product projection, 2009-2014 (NGNbn, nominal prices) 27
Data table 27: Nigeria real Gross Domestic Product, 2004-2009 (NGNbn, 2000 prices) 28
Data table 28: Nigeria real Gross Domestic Product projection, 2009-2014 (NGNbn, 2000 prices) 28
Data table 29: Nigeria real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 28
Data table 30: Nigeria real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 29
Data table 31: Nigeria consumer price index, 2004-2009 (2000=100) 29
Data table 32: Nigeria consumer price index, 2009-2014 (2000=100) 29

Liquor in Nigeria

Nigeria Spirits Production, Litres Mn

• $ 250
• Industry data
• January 2013

Yearly, From 2002 To 2017
By Business Monitor International
Source: UN Industrial Commodity Statistics Database

• Industries : Spirits
• Countries : Nigeria

Nigeria Spirits Production, Litres Mn, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: UN Industrial Commodity Statistics Database

• Industries : Spirits
• Countries : Nigeria