About This Report
This databook provides key data and information on the Facial Care in Turkey (Skincare). This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .
What's In This Report
*Market,category and sector level information on value, volume, and expenditure & consumption, with historic (2003-2008) and projection (2009-2013) data
*Category level industry player and brand share as well as distribution channel market shares for 2007 and 2008
Key Market Facts
*The facial care category was valued at TRY631.9m ($485.5m) in 2009, representing a CAGR of 4.5% since 2004.
*By the end of 2014, the facial care category will be worth TRY804.5m ($618.1m), with an expected CAGR of 4.9% between 2009 and 2014.
*The facial care industry volume totaled 51.5 million units in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the facial care industry will total 57.6 million units, with an expected CAGR of 2.3% between 2009 and 2014.
*The facial care industry was led by other moisturizers (representing 36% of the total value) followed by anti-agers, and creams and gels, with an 18.3% and 10.1% industry share, respectively. Night cream, toner and cleansing wipes form the next largest sectors with a 7.6%, 7.1% and 6.3% industry share, respectively. Face mask, exfoliating scrubs, fade cream and pore strips constitute the remaining sectors with a 5%, 4.5%, 2.7% and 2.4% industry share, respectively.
*Beiersdorf AG is the industry leader with a 25.9% share of the industry .
Facial Care in Turkey (Skincare)
*Imagine innovative strategies by identifying key industry segments and sectors
*Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements
Beauty Salon And Services Industry in Turkey
TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: facial care 2
Part I Definition 3
Part III Category Analysis: Facial Care 9
Market analysis (Value) (Turkish Lira), 2004-2009 9
Market analysis (Value) (Turkish Lira), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 13
Market Analysis (Volume), 2004-2009 15
Market Analysis (Volume), 2009-2014 16
Market share analysis 18
Distribution Chanel analysis 21
Expenditure and consumption per person 23
Part IV Macroeconomic Profile 29
Macroeconomic Indicators 29
Part V Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
Index of Figures
Chart 1: Facial care, Turkey, value by sector (TRYm), 2004?14 11
Chart 2: Facial care, Turkey, market segment growth comparison, by value, 2004?14 14
Chart 3: Facial care, Turkey, volume by sector (units, million), 2004?14 17
Chart 4: Facial care, Turkey, market segment growth comparison, by volume, 2004?14 17
Chart 5: Facial care, Turkey, market share by value (%), 2008-2009 19
Chart 6: Facial care, Turkey, sales channels by value (%), 2008-2009 22
Chart 7: Annual data review process 35
Index of Tables
Data table 1: Facial care category definitions 3
Data table 2: Facial care sales channels 4
Data table 3: Facial care, Turkey, value by sector (TRYm), 2004-2009 9
Data table 4: Facial care, Turkey, value projection by sector (TRYm), 2009-2014 10
Data table 5: Facial care, Turkey, value by sector ($m), 2004-2009 12
Data table 6: Facial care, Turkey, value projection by sector ($m), 2009-2014 13
Data table 7: Facial care, Turkey, volume by sector (units, million), 2004-2009 15
Data table 8: Facial care, Turkey, volume projection by sector (units, million), 2009-2014 16
Data table 9: Facial care, Turkey, brand sales by value (%), 2008-2009 18
Data table 10: Facial care, Turkey, value by brand (TRYm), 2008-2009 18
Data table 11: Facial care, Turkey, market share by value (%), 2008-2009 20
Data table 12: Facial care, Turkey, value by industry player (TRYm), 2008-2009 20
Data table 13: Facial care, Turkey, sales channels by value (%), 2008-2009 21
Data table 14: Facial care, Turkey, value by sales channel (TRYm), 2008-2009 21
Data table 15: Facial care, Turkey, spending per person (TRY), 2004-2009 23
Data table 16: Facial care, Turkey, future spending per person (TRY), 2009-2014 24
Data table 17: Facial care, Turkey, spending per person ($), 2004-2009 25
Data table 18: Facial care, Turkey, future spending per person ($), 2009-2014 26
Data table 19: Facial care, Turkey, consumption per person (units), 2004-2009 27
Data table 20: Facial care, Turkey, future consumption per person (units), 2009-2014 28
Data table 21: Turkey population, by age group, 2004-2009 (millions) 29
Data table 22: Turkey population projection, by age group, 2009-2014 (millions) 30
Data table 23: Turkey population, by gender, 2004-2009 (millions) 30
Data table 24: Turkey population projection, by gender, 2009-2014 (millions) 31
Data table 25: Turkey nominal Gross Domestic Product, 2004-2009 (TRYbn, nominal prices) 31
Data table 26: Turkey nominal Gross Domestic Product projection, 2009-2014 (TRYbn, nominal prices) 31
Data table 27: Turkey real Gross Domestic Product, 2004-2009 (TRYbn, 2000 prices) 32
Data table 28: Turkey real Gross Domestic Product projection, 2009-2014 (TRYbn, 2000 prices) 32
Data table 29: Turkey real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 32
Data table 30: Turkey real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 33
Data table 31: Turkey consumer price index, 2004-2009 (2000=100) 33
Data table 32: Turkey consumer price index, 2009-2014 (2000=100) 33
