Brandy Market Overview in Uruguay to 2014 (Spirits)

• Publication date: January 2011

About This Report This databook provides key data and information on the Brandy in Uruguay (Spirits). This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods . What's In This Report ...

About This Report

This databook provides key data and information on the Brandy in Uruguay (Spirits). This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .

What's In This Report

*Market,category and sector level information on value, volume, and expenditure & consumption, with historic (2003-2008) and projection (2009-2013) data
*Category level industry player and brand share as well as distribution channel market shares for 2007 and 2008

Key Market Facts

*The brandy category was valued at UYU275m ($13.1m) in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the brandy category will be worth UYU303.2m ($14.5m), with an expected CAGR of 2% between 2009 and 2014.
*The brandy industry volume totaled 1.8 million liters in 2009, representing a CAGR of 1.5% since 2004.
*By the end of 2014, the brandy industry will total 1.9 million liters, with an expected CAGR of 1.4% between 2009 and 2014.
*The brandy industry was led by other grape brandy sector with a 46.5% share in 2009.
Brandy in Uruguay (Spirits)

*Imagine innovative strategies by identifying key industry segments and sectors

*Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements

Spirits Industry in Uruguay

TABLE OF CONTENTS
Chapter 1 Summary 2
Summary category level: brandy 2
Part I Definition 3
Part III Category Analysis: Brandy 9
Market analysis (Value) (Uruguayan Peso), 2004-2009 9
Market analysis (Value) (Uruguayan Peso), 2009-2014 10
Market analysis (Value) (USD ), 2004-2009 12
Market analysis (Value) (USD ), 2009-2014 13
Market Analysis (Volume), 2004-2009 14
Market Analysis (Volume), 2009-2014 15
Market share analysis 17
Distribution Chanel analysis 19
Expenditure and consumption per person 21
Part IV Macroeconomic Profile 24
Macroeconomic Indicators 24
Part V Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33


Index of Figures
Chart 1: Brandy, Uruguay, value by sector (UYUm), 2004?14 11
Chart 2: Brandy, Uruguay, volume by sector (liters, million), 2004?14 16
Chart 3: Brandy, Uruguay, sales channels by volume (%), 2008-2009 20
Chart 4: Annual data review process 30


Index of Tables
Data table 1: Brandy category definitions 3
Data table 2: Brandy sales channels 4
Data table 3: Brandy, Uruguay, value by sector (UYUm), 2004-2009 9
Data table 4: Brandy, Uruguay, value projection by sector (UYUm), 2009-2014 10
Data table 5: Brandy, Uruguay, value by sector ($m), 2004-2009 12
Data table 6: Brandy, Uruguay, value projection by sector ($m), 2009-2014 13
Data table 7: Brandy, Uruguay, volume by sector (liters, million), 2004-2009 14
Data table 8: Brandy, Uruguay, volume projection by sector (liters, million), 2009-2014 15
Data table 9: Brandy, Uruguay, brand sales by volume (%), 2008-2009 17
Data table 10: Brandy, Uruguay, volume by brand (liters, million), 2008-2009 17
Data table 11: Brandy, Uruguay, market share by volume (%), 2008-2009 18
Data table 12: Brandy, Uruguay, volume by industry player (liters, million), 2008-2009 18
Data table 13: Brandy, Uruguay, sales channels by volume (%), 2008-2009 19
Data table 14: Brandy, Uruguay, volume by sales channel (liters, million), 2008-2009 19
Data table 15: Brandy, Uruguay, spending per person (UYU), 2004-2009 21
Data table 16: Brandy, Uruguay, future spending per person (UYU), 2009-2014 21
Data table 17: Brandy, Uruguay, spending per person ($), 2004-2009 22
Data table 18: Brandy, Uruguay, future spending per person ($), 2009-2014 22
Data table 19: Brandy, Uruguay, consumption per person (liters), 2004-2009 23
Data table 20: Brandy, Uruguay, future consumption per person (liters), 2009-2014 23
Data table 21: Uruguay population, by age group, 2004-2009 (millions) 24
Data table 22: Uruguay population projection, by age group, 2009-2014 (millions) 25
Data table 23: Uruguay population, by gender, 2004-2009 (millions) 25
Data table 24: Uruguay population projection, by gender, 2009-2014 (millions) 26
Data table 25: Uruguay nominal Gross Domestic Product, 2004-2009 (UYUbn, nominal prices) 26
Data table 26: Uruguay nominal Gross Domestic Product projection, 2009-2014 (UYUbn, nominal prices) 26
Data table 27: Uruguay real Gross Domestic Product, 2004-2009 (UYUbn, 2000 prices) 27
Data table 28: Uruguay real Gross Domestic Product projection, 2009-2014 (UYUbn, 2000 prices) 27
Data table 29: Uruguay real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 27
Data table 30: Uruguay real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 28
Data table 31: Uruguay consumer price index, 2004-2009 (2000=100) 28
Data table 32: Uruguay consumer price index, 2009-2014 (2000=100) 28