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Denmark Telecommunications Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 67 pages

BMI View: We have a subdued outlook for the Danish telecommunications sector largely owing to the high degree of saturation prevalent in the market. The main recent driver of growth has been the dedicated mobile broadband offers. The failed merger between Telenor and TeliaSonera will continue to force operators to compete on the basis of price. We believe that the fixed market provides room for growth. Operators are moving towards more advanced broadband services, such as DOCSIS3.0 and fibre, to regain market share from mobile broadband, and using bundled services to lower churn. This is the first step in the battle for convergence, where deepening the customer base through upselling and not widening with new acquisitions becomes the core strategy.

Latest Updates & Industry Developments

-The Danish mobile market performed poorly in the first three quarters of 2015. The market lost 231,000 subscribers in 9M 2015. This decline was a bit steeper than we had originally anticipated. Operators will focus on retaining their core clientele rather than seeking out new ones. We estimate 7.81mn subscribers at the end of 2015, a number climbing to just 7.83mn at the end of our forecast period in 2019.

Table Of Contents

Denmark Telecommunications Report Q1 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Table: Telecoms Sector - Historical Data and Forecasts (Denmark 2012-2019) 13
Industry Risk Reward Index 14
Western Europe Risk/Reward Index 14
Table: Western Europe Risk/Reward Index 18
Market Overview 19
Regional Perspective 19
Table: Denmark Mobile Market Regional Comparison, 2014 20
Market Drivers and Trends 20
Mobile Market 20
Wireline 25
Regulatory Development 30
Regulatory Overview 30
Table: Denmark: Regulatory Bodies And Their Responsibilities 30
Competitive Landscape 33
Table: Key Players - Telecoms Sector 33
Market and Operators' Data 33
Table: Market Overview 33
Table: TDC 34
Table: Telenor Denmark 36
Table: TeliaSonera Denmark 38
Table: 3 Denmark 39
Company Profile 42
Hi3G Denmark 42
TDC 45
Telenor Denmark 49
Telia Denmark 53
Demographic Forecast 56
Table: Population Headline Indicators (Denmark 1990-2025) 57
Table: Key Population Ratios (Denmark 1990-2025) 57
Table: Urban/Rural Population and Life Expectancy (Denmark 1990-2025) 58
Table: Population By Age Group (Denmark 1990-2025) 58
Table: Population By Age Group % (Denmark 1990-2025) 59
Glossary 61
Table: Glossary Of Terms 61
Methodology 63
Industry Forecast Methodology 63
Sources 65
Risk/Reward Index Methodology 65
Table: Risk/Reward Index Indicators 66
Table: Weighting Of Indicators 67

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