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United States Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

BMI View: We continue to maintain a positive outlook for the US consumer electronics market in our Q116report update. We believe that the US consumer electronics market will remain the global leader in terms ofmarket size and adoption of latest technologies over the course of 2016 to 2019. 2016 will see the overallmarket size expand by 2%, with the market reaching an estimated total value of USD320.1bn. High devicepenetration rates, strong demand for the latest devices and short replacement cycles makes the US the mostmarket lucrative for vendors - but high penetration also results in diminished growth opportunities in someof the key markets such as tablets and smartphones - particularly when compared to emerging markets..Furthermore, over the medium term we believe questions still remain about the sustainability ofconsumption in the absence of strong wage growth and the fact most sales will be upgrades rather than newcustomers.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD200.4bn in 2015 to USD205.1bn in 2016. Tablet volumes continue tobe squeezed by a diminished pool of first-time buyers and lengthening replacement cycles.

- AV Sales: USD54.8bn in 2015 to USD55.3bn in 2016. Market will begin to rebound after a contractionin 2015 driven by contractions in the digital camera market and saturation in TV set sales. The AVmarket will continue to underperform in 2016.

- Handset Sales: USD58.7bn in 2015 to USD59.8bn in 2016. Growth is now expected to be stronger inlater years of forecast, but smartphone market maturity and price pressures in the Android ecosystem willstill mean handset market value growth deceleration over the medium term.

Table Of Contents

United States Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (United States 2013-2019) 16
Industry Risk Reward Index 17
Table: Americas Risk/Rewards Index, Q1 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (United States 2013-2019) 21
AV 29
Table: AV Sales (United States 2013-2019) 29
Mobile Devices 34
Table: Mobile Communications (United States 2013-2019) 34
Competitive Landscape 41
Local 41
Table: Brightstar 41
Table: Garmin 42
Table: Smartlabs 42
International 43
Table: Acer 43
Table: Lenovo 44
Table: Samsung Electronics 45
Industry Trends And Developments 46
Table: US Consumer Electronics Shipments 2011-2019 46
Table: US Semiconductor Exports 2011-2019 47
Table: US Computer Exports 2011-2019 48
AV 48
Table: US TV and VCR Exports 2011-2018 48
Telecommunications 48
Table: US Telecommunications Equipment Exports 2011-2019 48
Regulatory Development 50
Table: IT Regulatory Authorities 50
Demographic Forecast 52
Table: Population Headline Indicators (United States 1990-2025) 53
Table: Key Population Ratios (United States 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (United States 1990-2025) 54
Table: Population By Age Group (United States 1990-2025) 54
Table: Population By Age Group % (United States 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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