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Advertising in the United States

  • June 2016
  • -
  • MarketLine
  • -
  • 37 pages

Summary
Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy


Reasons To Buy
What was the size of the United States advertising market by value in 2015?

What will be the size of the United States advertising market in 2020?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

What are the main segments that make up the United States's advertising market?

Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The US advertising industry had total revenues of $38,627.0m in 2015, representing a compound annual growth rate (CAGR) of 1.7% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $9,268.8m, equivalent to 24% of the industry's overall value.

Table Of Contents

Advertising in the United States
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: United States advertising industry value: $ billion, 2011-15
Table 2: United States advertising industry category segmentation: $ billion, 2015
Table 3: United States advertising industry geography segmentation: $ billion, 2015
Table 4: United States advertising industry value forecast: $ billion, 2015-20
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials ($)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials ($)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials ($)
Table 13: Publicis Groupe SA: key financials (€)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios
Table 19: United States size of population (million), 2011-15
Table 20: United States gdp (constant 2005 prices, $ billion), 2011-15
Table 21: United States gdp (current prices, $ billion), 2011-15
Table 22: United States inflation, 2011-15
Table 23: United States consumer price index (absolute), 2011-15
Table 24: United States exchange rate, 2011-15

List of Figures
Figure 1: United States advertising industry value: $ billion, 2011-15
Figure 2: United States advertising industry category segmentation: % share, by value, 2015
Figure 3: United States advertising industry geography segmentation: % share, by value, 2015
Figure 4: United States advertising industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the advertising industry in the United States, 2015
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2015
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2015
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2015
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2015
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2015
Figure 11: The Interpublic Group of Companies, Inc.: revenues and profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets and liabilities
Figure 13: Omnicom Group, Inc.: revenues and profitability
Figure 14: Omnicom Group, Inc.: assets and liabilities
Figure 15: Publicis Groupe SA: revenues and profitability
Figure 16: Publicis Groupe SA: assets and liabilities
Figure 17: WPP plc: revenues and profitability
Figure 18: WPP plc: assets and liabilities

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