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Beer in Greece

  • June 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses in its share over the review period, competition became fierce. The merger resulted in the new company claiming a total volume share of 27% in 2014 and this will place great pressure on Athenian Brewery.

Euromonitor International's Beer in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Greece
BEER IN GREECE
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Category Data
Table 1 Sales of Beer by Category: Total Volume 2009-2014
Table 2 Sales of Beer by Category: Total Value 2009-2014
Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Amvyx SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 2 Amvyx SA: Key Facts
Summary 3 Amvyx SA: Operational Indicators
Competitive Positioning
Summary 4 Amvyx SA: Competitive Position 2014
Athenian Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 5 Athenian Brewery SA: Key Facts
Summary 6 Athenian Brewery SA: Operational Indicators
Competitive Positioning
Summary 7 Athenian Brewery SA: Competitive Position 2014
Karoulias Ws SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 8 WS Karoulias SA: Key Facts
Summary 9 WS Karoulias SA: Operational Indicators
Competitive Positioning
Summary 10 WS Karoulias SA: Competitive Position 2014
Executive Summary
Alcoholic Drinks Sales Begin To Recover
Tourism Provides A Boost To Sales
the Merger of Olympic Brewery With Mythos Brewery Alters the Competitive Landscape
Supermarkets Continues To Gain Share
Retail Volume Sales Expected To Begin To Show Positive Growth
Key Trends and Developments
Tourism Provides A Boost To Sales
Small On-trade Establishments Continue To Enjoy Increased Footfall
Expansion in Cash-and-carry Hinders Growth for Wholesalers
Key New Product Launches
Summary 11 Key New Product Developments 2014
Market Background
Legislation
Summary 12 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Sources
Summary 13 Research Sources












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ref:plp2015

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