Table of Contents
Although German consumers still use cash when making most purchases, the use of debit cards continues to rise. With 105 million cards in circulation, almost every German possesses a debit card and many even have two. There is a national debit card scheme in Germany, which is operated by the banks’ association, Die Deutsche Kreditwirtschaft (DK). The official name of the debit cards is Girocard, although they are commonly called by their former name, EC-Karte.
Euromonitor International’s Debit Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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