Irons in France

  • January 2015
  • -
  • Euromonitor International
  • -
  • 34 pages

Sales of irons suffered from two main factors in 2014. On the one side, the 2012-2013 collaborative promotional campaigns by Carrefour-Grundig and Casino-Thomson for ironing systems (which prompted early penetration amongst French households) continued to negatively impact the category. On the other hand, consumers’ confusion over the different types of ironing systems/steam generators (with diverse technical traits and/or unclear rationale over the price band disparity) was a deterrent to...

Euromonitor International's Irons in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Irons in France
IRONS IN FRANCE

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2009-2014
Table 2 Sales of Irons: Value 2009-2014
Table 3 Sales of Irons: % Volume Growth 2009-2014
Table 4 Sales of Irons: % Value Growth 2009-2014
Table 5 Sales of Irons by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Irons: % Volume 2010-2014
Table 7 LBN Brand Shares of Irons: % Volume 2011-2014
Table 8 Forecast Sales of Irons: Volume 2014-2019
Table 9 Forecast Sales of Irons: Value 2014-2019
Table 10 Forecast Sales of Irons: % Volume Growth 2014-2019
Table 11 Forecast Sales of Irons: % Value Growth 2014-2019
Executive Summary
Another Year of Decline in 2014
French Households Buy Smart, Rationalise and Defer Consumption
Fagorbrandt Divestment Moves Bsh France Into the Lead in Major Appliances
the Leading Distributor Implements A Revolutionary Franchising Strategy
Value Creation Remains the Key Challenge
Key Trends and Developments
New Legislation on Planned Obsolescence in 2014
the Leading Distributor Adopts A Franchising Strategy
French Households Buy Smart, Rationalise and Defer Consumption
Connected and Smart Appliances Make Their Appearance in France
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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