About This Report

This databook provides key data and information on the bakery and cereals industry in the UK. This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .

What's In This Report

*Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
*Market,category and sector level information on value, volume, and expenditure & consumption, with historic (2004-09) and projection (2010-14) data
*Category level industry player and brand share as well as distribution channel market shares for 2008 and 2009
*Review of the top two industry players within the bakery and cereals industry, including industry player overview, key facts and business description

Key Market Facts

The industry for bakery and cereals in the UK increased at a growth rate of 1.9% between 2004 and 2009.

The bread and rolls category led the bakery and cereals industry in the UK, accounting for a share of 38.1%.

The key companies in the UK bakery and cereals industry are Warburtons Ltd, Premier Foods plc and United Biscuits Finance plc.

Why Should You Buy This Report?

*Indentify new business opportunities by understanding the quantitative trends within the bakery and cereals industry in the UK
*Imagine innovative strategies by identifying key industry segments and sectors
*Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements

Table Of Contents

TABLE OF CONTENTS
Chapter 1 Summary 2
Market overview : bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Part I Summary 9
What's included this report? 9
How to use this report 9
Market definition 10
Part III Industry Overview 27
Market analysis (Value) (Pound Sterling), 2004-2009 27
Market analysis (Value) (Pound Sterling), 2009-2014 28
Market analysis (Value) (USD ), 2004-2009 30
Market analysis (Value) (USD ), 2009-2014 31
Market Analysis (Volume), 2004-2009 33
Market Analysis (Volume), 2009-2014 34
Market share analysis 37
Distribution Chanel analysis 44
Expenditure and consumption per person 46
Part IV Leading Firms Profiles 52
Warburtons Ltd 52
Premier Foods plc 54
Part V Category Analysis: Bread and Rolls 56
Market analysis (Value) (Pound Sterling), 2004-2009 56
Market analysis (Value) (Pound Sterling), 2009-2014 57
Market analysis (Value) (USD ), 2004-2009 59
Market analysis (Value) (USD ), 2009-2014 60
Market Analysis (Volume), 2004-2009 62
Market Analysis (Volume), 2009-2014 63
Market share analysis 66
Distribution Chanel analysis 70
Expenditure and consumption per person 72
Part VI Category Analysis: Breakfast Cereals 75
Market analysis (Value) (Pound Sterling), 2004-2009 75
Market analysis (Value) (Pound Sterling), 2009-2014 76
Market analysis (Value) (USD ), 2004-2009 78
Market analysis (Value) (USD ), 2009-2014 78
Market Analysis (Volume), 2004-2009 80
Market Analysis (Volume), 2009-2014 81
Market share analysis 83
Distribution Chanel analysis 87
Expenditure and consumption per person 89
Part VII Category Analysis: Cakes and Pastries 92
Market analysis (Value) (Pound Sterling), 2004-2009 92
Market analysis (Value) (Pound Sterling), 2009-2014 93
Market analysis (Value) (USD ), 2004-2009 95
Market analysis (Value) (USD ), 2009-2014 95
Market Analysis (Volume), 2004-2009 97
Market Analysis (Volume), 2009-2014 98
Market share analysis 100
Distribution Chanel analysis 103
Expenditure and consumption per person 105
Part VIII Category Analysis: Cookies (Sweet Biscuits) 108
Market analysis (Value) (Pound Sterling), 2004-2009 108
Market analysis (Value) (Pound Sterling), 2009-2014 110
Market analysis (Value) (USD ), 2004-2009 113
Market analysis (Value) (USD ), 2009-2014 114
Market Analysis (Volume), 2004-2009 116
Market Analysis (Volume), 2009-2014 118
Market share analysis 121
Distribution Chanel analysis 124
Expenditure and consumption per person 126
Part IX Category Analysis: Crackers (Savory Biscuits) 132
Market analysis (Value) (Pound Sterling), 2004-2009 132
Market analysis (Value) (Pound Sterling), 2009-2014 133
Market analysis (Value) (USD ), 2004-2009 135
Market analysis (Value) (USD ), 2009-2014 136
Market Analysis (Volume), 2004-2009 138
Market Analysis (Volume), 2009-2014 139
Market share analysis 141
Distribution Chanel analysis 144
Expenditure and consumption per person 146
Part X Category Analysis: Morning Goods 149
Market analysis (Value) (Pound Sterling), 2004-2009 149
Market analysis (Value) (Pound Sterling), 2009-2014 150
Market analysis (Value) (USD ), 2004-2009 152
Market analysis (Value) (USD ), 2009-2014 152
Market Analysis (Volume), 2004-2009 154
Market Analysis (Volume), 2009-2014 155
Market share analysis 157
Distribution Chanel analysis 159
Expenditure and consumption per person 161
Part XI Country Comparison 164
Value 164
Volume 168
Market share 172
Part XII New Product Development 173
Product launches over time 173
Recent product launches 175
Part XIII Macroeconomic Profile 176
Macroeconomic Indicators 176
Part XIV Research Methodology 181
Methodology overview 181
Secondary research 182
Market modeling 183
Creating an initial data model 183
Revising the initial data model 183
Creating a final estimate 184
Creating demographic value splits 184
Primary research 184
Data finalization 185
Ongoing research 185
Part XV Appendix 186
Future readings 186
How to contact experts in your market 186
Disclaimer 186


Index of Figures
Chart 1: UK, bakery and cereals, value by segment (£m), 2004?14 29
Chart 2: UK, bakery and cereals, market segment growth comparison, by value, 2004?14 32
Chart 3: UK, bakery and cereals, volume by market segment (kg, million), 2004?14 35
Chart 4: UK, bakery and cereals, market segment growth comparison, by volume, 2004?14 36
Chart 5: UK, bakery and cereals, market share by value (%), 2008-2009 41
Chart 6: UK, bakery and cereals, sales channels by value (%), 2008-2009 45
Chart 7: UK, bread and rolls, value by sector (£m), 2004?14 58
Chart 8: UK, bread and rolls, market segment growth comparison, by value, 2004?14 61
Chart 9: UK, bread and rolls, volume by sector (kg, million), 2004?14 64
Chart 10: UK, bread and rolls, market segment growth comparison, by volume, 2004?14 65
Chart 11: UK, bread and rolls, market share by value (%), 2008-2009 68
Chart 12: UK, bread and rolls, sales channels by value (%), 2008-2009 71
Chart 13: UK, breakfast cereals, value by sector (£m), 2004?14 77
Chart 14: UK, breakfast cereals, market segment growth comparison, by value, 2004?14 79
Chart 15: UK, breakfast cereals, volume by sector (kg, million), 2004?14 82
Chart 16: UK, breakfast cereals, market segment growth comparison, by volume, 2004?14 82
Chart 17: UK, breakfast cereals, market share by value (%), 2008-2009 85
Chart 18: UK, breakfast cereals, sales channels by value (%), 2008-2009 88
Chart 19: UK, cakes and pastries, value by sector (£m), 2004?14 94
Chart 20: UK, cakes and pastries, market segment growth comparison, by value, 2004?14 96
Chart 21: UK, cakes and pastries, volume by sector (kg, million), 2004?14 99
Chart 22: UK, cakes and pastries, market segment growth comparison, by volume, 2004?14 99
Chart 23: UK, cakes and pastries, market share by value (%), 2008-2009 101
Chart 24: UK, cakes and pastries, sales channels by value (%), 2008-2009 104
Chart 25: UK, cookies (sweet biscuits), value by sector (£m), 2004?14 112
Chart 26: UK, cookies (sweet biscuits), market segment growth comparison, by value, 2004?14 115
Chart 27: UK, cookies (sweet biscuits), volume by sector (kg, million), 2004?14 119
Chart 28: UK, cookies (sweet biscuits), market segment growth comparison, by volume, 2004?14 120
Chart 29: UK, cookies (sweet biscuits), market share by value (%), 2008-2009 122
Chart 30: UK, cookies (sweet biscuits), sales channels by value (%), 2008-2009 125
Chart 31: UK, crackers (savory biscuits), value by sector (£m), 2004?14 134
Chart 32: UK, crackers (savory biscuits), market segment growth comparison, by value, 2004?14 137
Chart 33: UK, crackers (savory biscuits), volume by sector (kg, million), 2004?14 140
Chart 34: UK, crackers (savory biscuits), market segment growth comparison, by volume, 2004?14 140
Chart 35: UK, crackers (savory biscuits), market share by value (%), 2008-2009 142
Chart 36: UK, crackers (savory biscuits), sales channels by value (%), 2008-2009 145
Chart 37: UK, morning goods, value by sector (£m), 2004?14 151
Chart 38: UK, morning goods, market segment growth comparison, by value, 2004?14 153
Chart 39: UK, morning goods, volume by sector (kg, million), 2004?14 156
Chart 40: UK, morning goods, market segment growth comparison, by volume, 2004?14 156
Chart 41: UK, morning goods, sales channels by value (%), 2008-2009 160
Chart 42: Global bakery and cereals industry split (value terms, 2009), top five countries 165
Chart 43: Global bakery and cereals market sales, 2004-09, top five countries 167
Chart 44: Global bakery and cereals industry split (volume terms, 2009), top five countries 169
Chart 45: Global bakery and cereals industry volume, 2004-09, top five countries 171
Chart 46: Annual data review process 182


Index of Tables
Data table 1: Bakery and cereals category definitions 11
Data table 2: Bakery and cereals sales channels 13
Data table 3: UK, bakery and cereals, value by segment (£m), 2004-2009 27
Data table 4: UK, bakery and cereals, value projection by category (£m), 2009-2014 28
Data table 5: UK, bakery and cereals, value by segment ($m), 2004-2009 30
Data table 6: UK, bakery and cereals, value projection by category ($m), 2009-2014 31
Data table 7: UK, bakery and cereals, volume by market segment (kg, million), 2004-2009 33
Data table 8: UK, bakery and cereals, volume projection by category (kg, million), 2009-2014 34
Data table 9: UK, bakery and cereals, brand sales by value (%), 2008-2009 37
Data table 10: UK, bakery and cereals, value by brand (£m), 2008-2009 39
Data table 11: UK, bakery and cereals, market share by value (%), 2008-2009 42
Data table 12: UK, bakery and cereals, value by industry player (£m), 2008-2009 43
Data table 13: UK, bakery and cereals, sales channels by value (%), 2008-2009 44
Data table 14: UK, bakery and cereals, value by sales channel (£m), 2008-2009 44
Data table 15: UK, bakery and cereals, spending per person (£), 2004-2009 46
Data table 16: UK, bakery and cereals, future spending per person (£), 2009-2014 47
Data table 17: UK, bakery and cereals, spending per person ($), 2004-2009 48
Data table 18: UK, bakery and cereals, future spending per person ($), 2009-2014 49
Data table 19: UK, bakery and cereals, consumption per person (kg), 2004-2009 50
Data table 20: UK, bakery and cereals, future consumption per person (kg), 2009-2014 51
Data table 21: Warburtons Ltd key facts 52
Data table 22: Premier Foods plc key facts 54
Data table 23: UK, bread and rolls, value by sector (£m), 2004-2009 56
Data table 24: UK, bread and rolls, value projection by sector (£m), 2009-2014 57
Data table 25: UK, bread and rolls, value by sector ($m), 2004-2009 59
Data table 26: UK, bread and rolls, value projection by sector ($m), 2009-2014 60
Data table 27: UK, bread and rolls, volume by sector (kg, million), 2004-2009 62
Data table 28: UK, bread and rolls, volume projection by sector (kg, million), 2009-2014 63
Data table 29: UK, bread and rolls, brand sales by value (%), 2008-2009 66
Data table 30: UK, bread and rolls, value by brand (£m), 2008-2009 67
Data table 31: UK, bread and rolls, market share by value (%), 2008-2009 69
Data table 32: UK, bread and rolls, value by industry player (£m), 2008-2009 69
Data table 33: UK, bread and rolls, sales channels by value (%), 2008-2009 70
Data table 34: UK, bread and rolls, value by sales channel (£m), 2008-2009 70
Data table 35: UK, bread and rolls, spending per person (£), 2004-2009 72
Data table 36: UK, bread and rolls, future spending per person (£), 2009-2014 72
Data table 37: UK, bread and rolls, spending per person ($), 2004-2009 73
Data table 38: UK, bread and rolls, future spending per person ($), 2009-2014 73
Data table 39: UK, bread and rolls, consumption per person (kg), 2004-2009 74
Data table 40: UK, bread and rolls, future consumption per person (kg), 2009-2014 74
Data table 41: UK, breakfast cereals, value by sector (£m), 2004-2009 75
Data table 42: UK, breakfast cereals, value projection by sector (£m), 2009-2014 76
Data table 43: UK, breakfast cereals, value by sector ($m), 2004-2009 78
Data table 44: UK, breakfast cereals, value projection by sector ($m), 2009-2014 78
Data table 45: UK, breakfast cereals, volume by sector (kg, million), 2004-2009 80
Data table 46: UK, breakfast cereals, volume projection by sector (kg, million), 2009-2014 81
Data table 47: UK, breakfast cereals, brand sales by value (%), 2008-2009 83
Data table 48: UK, breakfast cereals, value by brand (£m), 2008-2009 84
Data table 49: UK, breakfast cereals, market share by value (%), 2008-2009 86
Data table 50: UK, breakfast cereals, value by industry player (£m), 2008-2009 86
Data table 51: UK, breakfast cereals, sales channels by value (%), 2008-2009 87
Data table 52: UK, breakfast cereals, value by sales channel (£m), 2008-2009 87
Data table 53: UK, breakfast cereals, spending per person (£), 2004-2009 89
Data table 54: UK, breakfast cereals, future spending per person (£), 2009-2014 89
Data table 55: UK, breakfast cereals, spending per person ($), 2004-2009 90
Data table 56: UK, breakfast cereals, future spending per person ($), 2009-2014 90
Data table 57: UK, breakfast cereals, consumption per person (kg), 2004-2009 91
Data table 58: UK, breakfast cereals, future consumption per person (kg), 2009-2014 91
Data table 59: UK, cakes and pastries, value by sector (£m), 2004-2009 92
Data table 60: UK, cakes and pastries, value projection by sector (£m), 2009-2014 93
Data table 61: UK, cakes and pastries, value by sector ($m), 2004-2009 95
Data table 62: UK, cakes and pastries, value projection by sector ($m), 2009-2014 95
Data table 63: UK, cakes and pastries, volume by sector (kg, million), 2004-2009 97
Data table 64: UK, cakes and pastries, volume projection by sector (kg, million), 2009-2014 98
Data table 65: UK, cakes and pastries, brand sales by value (%), 2008-2009 100
Data table 66: UK, cakes and pastries, value by brand (£m), 2008-2009 100
Data table 67: UK, cakes and pastries, market share by value (%), 2008-2009 102
Data table 68: UK, cakes and pastries, value by industry player (£m), 2008-2009 102
Data table 69: UK, cakes and pastries, sales channels by value (%), 2008-2009 103
Data table 70: UK, cakes and pastries, value by sales channel (£m), 2008-2009 103
Data table 71: UK, cakes and pastries, spending per person (£), 2004-2009 105
Data table 72: UK, cakes and pastries, future spending per person (£), 2009-2014 105
Data table 73: UK, cakes and pastries, spending per person ($), 2004-2009 106
Data table 74: UK, cakes and pastries, future spending per person ($), 2009-2014 106
Data table 75: UK, cakes and pastries, consumption per person (kg), 2004-2009 107
Data table 76: UK, cakes and pastries, future consumption per person (kg), 2009-2014 107
Data table 77: UK, cookies (sweet biscuits), value by sector (£m), 2004-2009 109
Data table 78: UK, cookies (sweet biscuits), value projection by sector (£m), 2009-2014 111
Data table 79: UK, cookies (sweet biscuits), value by sector ($m), 2004-2009 113
Data table 80: UK, cookies (sweet biscuits), value projection by sector ($m), 2009-2014 114
Data table 81: UK, cookies (sweet biscuits), volume by sector (kg, million), 2004-2009 117
Data table 82: UK, cookies (sweet biscuits), volume projection by sector (kg, million), 2009-2014 118
Data table 83: UK, cookies (sweet biscuits), brand sales by value (%), 2008-2009 121
Data table 84: UK, cookies (sweet biscuits), value by brand (£m), 2008-2009 121
Data table 85: UK, cookies (sweet biscuits), market share by value (%), 2008-2009 123
Data table 86: UK, cookies (sweet biscuits), value by industry player (£m), 2008-2009 123
Data table 87: UK, cookies (sweet biscuits), sales channels by value (%), 2008-2009 124
Data table 88: UK, cookies (sweet biscuits), value by sales channel (£m), 2008-2009 124
Data table 89: UK, cookies (sweet biscuits), spending per person (£), 2004-2009 126
Data table 90: UK, cookies (sweet biscuits), future spending per person (£), 2009-2014 127
Data table 91: UK, cookies (sweet biscuits), spending per person ($), 2004-2009 128
Data table 92: UK, cookies (sweet biscuits), future spending per person ($), 2009-2014 129
Data table 93: UK, cookies (sweet biscuits), consumption per person (kg), 2004-2009 130
Data table 94: UK, cookies (sweet biscuits), future consumption per person (kg), 2009-2014 131
Data table 95: UK, crackers (savory biscuits), value by sector (£m), 2004-2009 132
Data table 96: UK, crackers (savory biscuits), value projection by sector (£m), 2009-2014 133
Data table 97: UK, crackers (savory biscuits), value by sector ($m), 2004-2009 135
Data table 98: UK, crackers (savory biscuits), value projection by sector ($m), 2009-2014 136
Data table 99: UK, crackers (savory biscuits), volume by sector (kg, million), 2004-2009 138
Data table 100: UK, crackers (savory biscuits), volume projection by sector (kg, million), 2009-2014 139
Data table 101: UK, crackers (savory biscuits), brand sales by value (%), 2008-2009 141
Data table 102: UK, crackers (savory biscuits), value by brand (£m), 2008-2009 141
Data table 103: UK, crackers (savory biscuits), market share by value (%), 2008-2009 143
Data table 104: UK, crackers (savory biscuits), value by industry player (£m), 2008-2009 143
Data table 105: UK, crackers (savory biscuits), sales channels by value (%), 2008-2009 144
Data table 106: UK, crackers (savory biscuits), value by sales channel (£m), 2008-2009 144
Data table 107: UK, crackers (savory biscuits), spending per person (£), 2004-2009 146
Data table 108: UK, crackers (savory biscuits), future spending per person (£), 2009-2014 146
Data table 109: UK, crackers (savory biscuits), spending per person ($), 2004-2009 147
Data table 110: UK, crackers (savory biscuits), future spending per person ($), 2009-2014 147
Data table 111: UK, crackers (savory biscuits), consumption per person (kg), 2004-2009 148
Data table 112: UK, crackers (savory biscuits), future consumption per person (kg), 2009-2014 148
Data table 113: UK, morning goods, value by sector (£m), 2004-2009 149
Data table 114: UK, morning goods, value projection by sector (£m), 2009-2014 150
Data table 115: UK, morning goods, value by sector ($m), 2004-2009 152
Data table 116: UK, morning goods, value projection by sector ($m), 2009-2014 152
Data table 117: UK, morning goods, volume by sector (kg, million), 2004-2009 154
Data table 118: UK, morning goods, volume projection by sector (kg, million), 2009-2014 155
Data table 119: UK, morning goods, brand sales by value (%), 2008-2009 157
Data table 120: UK, morning goods, value by brand (£m), 2008-2009 157
Data table 121: UK, morning goods, market share by value (%), 2008-2009 158
Data table 122: UK, morning goods, value by industry player (£m), 2008-2009 158
Data table 123: UK, morning goods, sales channels by value (%), 2008-2009 159
Data table 124: UK, morning goods, value by sales channel (£m), 2008-2009 159
Data table 125: UK, morning goods, spending per person (£), 2004-2009 161
Data table 126: UK, morning goods, future spending per person (£), 2009-2014 161
Data table 127: UK, morning goods, spending per person ($), 2004-2009 162
Data table 128: UK, morning goods, future spending per person ($), 2009-2014 162
Data table 129: UK, morning goods, consumption per person (kg), 2004-2009 163
Data table 130: UK, morning goods, future consumption per person (kg), 2009-2014 163
Data table 131: Global bakery and cereals market sales, 2009 164
Data table 132: Global bakery and cereals industry split (value terms ($m), 2009), top five countries 167
Data table 133: Global bakery and cereals industry volume, 2009 168
Data table 134: Global bakery and cereals industry split (volume terms, 2009), top five countries 171
Data table 135: Leading players, top five countries 172
Data table 136: UK bakery and cereals new product launches reports, by industry player (top five firms ), 2009 173
Data table 137: UK bakery and cereals new product launches SKUs, by industry player (top five firms ), 2009 173
Data table 138: UK bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 174
Data table 139: UK bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 174
Data table 140: UK bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 175
Data table 141: UK bakery and cereals new product launches - recent launches (2009) 175
Data table 142: UK population, by age group, 2004-2009 (millions) 176
Data table 143: UK population projection, by age group, 2009-2014 (millions) 177
Data table 144: UK population, by gender, 2004-2009 (millions) 177
Data table 145: UK population projection, by gender, 2009-2014 (millions) 178
Data table 146: UK nominal Gross Domestic Product, 2004-2009 (£bn, nominal prices) 178
Data table 147: UK nominal Gross Domestic Product projection, 2009-2014 (£bn, nominal prices) 178
Data table 148: UK real Gross Domestic Product, 2004-2009 (£bn, 2000 prices) 179
Data table 149: UK real Gross Domestic Product projection, 2009-2014 (£bn, 2000 prices) 179
Data table 150: UK real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 179
Data table 151: UK real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 180
Data table 152: UK consumer price index, 2004-2009 (2000=100) 180
Data table 153: UK consumer price index, 2009-2014 (2000=100) 180

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