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  4. > Ireland Telecommunications Report Q2 2016

Ireland Telecommunications Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 56 pages

Includes 3 FREE quarterly updates

BMI View: Bundling of fixed and mobile products is a critical strategy as it lowers churn and enablesoperators to sell new services to their customers. Operators are investing in advanced fixed and mobileservices, such as 4G, VDSL and fibre to attract consumers onto their platforms, while the market hasbecome more convergent, with Vodafone launching its TV service to join eir and Virgin Media in potentiallyoffering quad-play.. BMI foresees higher levels of advanced technological uptakes going forward asoperators offer innovative services to attract new customers and to retain existing clientele in both,especially as the potential for deepening remains strong, with many users still on DSL or 3G servicesavailable for migration.

Key Data

- The mobile market reported net additions in Q315, after two quarters of consecutive losses (and fivelosing quarters in the last six). Volatility seems to lessen following the merger between 3 and O2, with5.11mn subscribers at the end of September 2015. 3/4G users grew by 36.1% y-o-y according to theregulator.

- The entire broadband market grew by 0.6& y-o-y to reach 1.713mn at the end of Q315, but this wasdriven by the fixed segment, thanks to VDSL, which grew by 4.4% y-o-y while dedicated mobilebroadband declined by 9.6%.
- The fixed voice market has declined, following a restatement from ComReg, reaching 1.49mn, a drop of2.5% y-o-y.

Table Of Contents

Ireland Telecommunications Report Q2 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Telecoms Sector - Historical Data and Forecasts (Ireland 2013-2020) 14
Industry Risk Reward Ratings 15
Industry Risk/Reward Index 15
Table: Western Europe Risk Reward Index 18
Ireland 19
Market Overview 21
Market Drivers and Trends 21
Mobile 21
Wireline Voice and Broadband 25
Pay-TV/Convergence 28
Regulatory Development 31
Regulatory Overview 31
Mobile Termination Rates 31
Competitive Landscape 32
Table: Key Players: Ireland Telecoms Sector 32
Operators Data 33
Table: eir 33
Table: Vodafone 34
Table: 3 34
Company Profile 36
eir 36
Vodafone Ireland 39
Hutchison 3G Ireland 42
Demographic Forecast 45
Table: Population Headline Indicators (Ireland 1990-2025) 46
Table: Key Population Ratios (Ireland 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Ireland 1990-2025) 47
Table: Population By Age Group (Ireland 1990-2025) 47
Table: Population By Age Group % (Ireland 1990-2025) 48
Glossary 50
Table: Glossary Of Terms 50
Methodology 52
Industry Forecast Methodology 52
Sources 54
Risk/Reward Index Methodology 54
Table: Risk/Reward Index Indicators 55
Table: Weighting Of Indicators 56

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