Celcom Axiata Berhad - Strategic SWOT Analysis Review

  • November 2014
  • -
  • Global Data
  • -
  • 15 pages


Celcom Axiata Berhad (Celcom) is a provider of mobile communications services. It offers a broad spectrum of prepaid and postpaid mobile services to over 13 million subscribers and mobile broadband services to more than 1.2 million subscribers. Its communication services include SMS, MMS, voice calls, video calls and data plans. It has deployed several technologies such as GSM, GPRS, EDGE, 3G, HSPA, and 4G LTE across Malaysia. Celcom incorporates the broadest network covering 95.2% of Malaysia’s population with 2G network and 82.6% of the population with 3G. The company offers its users with roaming services spanning across 193 countries with more than 550 network partners. The company sells smartphones and tablets from established vendors such as Samsung, Sony, HTC, Motorola, LG, BlackBerry, and Apple. It operates as a subsidiary of Axiata Group Berhad. Celcom is headquartered in Kuala Lumpur, Malaysia.

This comprehensive SWOT profile of Celcom Axiata Berhad provides you with an in-depth strategic analysis of the company's businesses and operations. The profile will give you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including*,

- Business description – A detailed description of the company's operations and business divisions.
- Corporate strategy – Analyst's summarization of the company's business strategy.
- SWOT Analysis – A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives' employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.

Note*: Some sections may be missing if data is unavailable for the company.

Key benefits of buying this profile include,

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

Table Of Contents

Celcom Axiata Berhad - Strategic SWOT Analysis Review
Table of Contents

Section 1 - About the Company

Celcom Axiata Berhad - Key Information
Celcom Axiata Berhad - Overview
Celcom Axiata Berhad - Key Employees
Celcom Axiata Berhad - Key Employee Biographies
Celcom Axiata Berhad - Key Operational Heads
Celcom Axiata Berhad - Major Products and Services
Celcom Axiata Berhad - History
Celcom Axiata Berhad - Company Statement
Celcom Axiata Berhad - Locations And Subsidiaries

Head Office
Other Locations and Subsidiaries

Section 2 - Company Analysis

Celcom Axiata Berhad - Business Description
Celcom Axiata Berhad - Corporate Strategy
Celcom Axiata Berhad - SWOT Analysis
SWOT Analysis - Overview
Celcom Axiata Berhad - Strengths
Celcom Axiata Berhad - Weaknesses
Celcom Axiata Berhad - Opportunities
Celcom Axiata Berhad - Threats
Celcom Axiata Berhad - Key Competitors

Section 3 - Appendix

About GlobalData
Contact Us

Note*: Some sections may be missing if data is unavailable for the company

List of Tables

Celcom Axiata Berhad, Key Information
Celcom Axiata Berhad, Major Products and Services
Celcom Axiata Berhad, History
Celcom Axiata Berhad, Key Employees
Celcom Axiata Berhad, Key Employee Biographies
Celcom Axiata Berhad, Key Operational Heads
Celcom Axiata Berhad, Other Locations
Celcom Axiata Berhad, Subsidiaries

Celcom Axiata Berhad, Key Competitors
Celcom Axiata Berhad, SWOT Analysis
Currency Codes

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