TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 SWEDEN WINE 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
2.6 ConsumerGraphics 33
CHAPTER 3 SWEDEN FORTIFIED WINE 36
3.1 Value 36
3.2 Volume 42
3.3 Market Share 46
3.4 Distribution 48
3.5 Expenditure & consumption per head 49
3.6 ConsumerGraphics 53
CHAPTER 4 SWEDEN SPARKLING WINE 56
4.1 Value 56
4.2 Volume 61
4.3 Market Share 64
4.4 Distribution 67
4.5 Expenditure & consumption per head 68
4.6 ConsumerGraphics 71
CHAPTER 5 SWEDEN STILL WINE 74
5.1 Value 74
5.2 Volume 79
5.3 Market Share 82
5.4 Distribution 85
5.5 Expenditure & consumption per head 86
5.6 ConsumerGraphics 89
CHAPTER 6 SWEDEN SOCIOECONOMIC PROFILE 92
6.1 Country Overview 92
6.2 Key Facts 93
6.3 Political Overview 94
6.4 Sweden Economic Overview 95
CHAPTER 7 SWEDEN MACROECONOMIC PROFILE 96
7.1 Macroeconomic Indicators 96
CHAPTER 8 RESEARCH METHODOLOGY 102
8.1 Methodology overview 102
8.2 Secondary research 103
8.3 Market modelling 104
8.4 Primary research 105
8.5 Data finalisation 106
8.6 Ongoing research 106
CHAPTER 9 APPENDIX 107
9.1 Future readings 107
9.2 How to contact experts in your industry 107
LIST OF TABLES
Table 1: Wine category definitions 14
Table 2: Wine distribution channels 15
Table 3: Sweden Wine value, 2000-2005 (SEK m, nominal prices) 17
Table 4: Sweden Wine value forecast, 2005-2010 (SEK m, nominal prices) 17
Table 5: Sweden Wine value, 2000-2005 (SEK m, 2005 prices) 19
Table 6: Sweden Wine value forecast, 2005-2010 (SEK m, 2005 prices) 19
Table 7: Sweden Wine value, 2000-2005 (US$ m nominal prices) 20
Table 8: Sweden Wine value forecast, 2005-2010 (US$ m nominal prices) 20
Table 9: Sweden Wine volume, 2000-2005 (Liters m) 22
Table 10: Sweden Wine volume forecast, 2005-2010 (Liters m) 22
Table 11: Sweden Wine brand share, by volume, 2004-2005 (%) 25
Table 12: Sweden Wine volume, by brand, 2004-2005 (Liters m) 26
Table 13: Sweden Wine company share, by volume, 2004-2005 (%) 27
Table 14: Sweden Wine volume, by company, 2004-2005 (Liters m) 28
Table 15: Sweden Wine distribution channels, by volume, 2004-2005 (%) 29
Table 16: Sweden Wine volume, by distribution channel, 2004-2005 (Liters m) 29
Table 17: Sweden Wine expenditure per head, 2000-2005 (SEK, nominal prices) 30
Table 18: Sweden Wine forecast expenditure per head, 2005-2010 (SEK, nominal prices) 30
Table 19: Sweden Wine expenditure per head, 2000-2005 (US$ nominal prices) 31
Table 20: Sweden Wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 31
Table 21: Sweden Wine consumption per head, 2000-2005 (Liters) 32
Table 22: Sweden Wine forecast consumption per head, 2005-2010 (Liters) 32
Table 23: Sweden Wine volume, by age group, 2005 33
Table 24: Sweden Wine volume, by income group, 2005 33
Table 25: Sweden Wine volume, by gender, 2005 34
Table 26: Sweden Wine volume, by marital status, 2005 34
Table 27: Sweden Wine volume, by size of household, 2005 34
Table 28: Sweden Wine volume, by urban/rural residence, 2005 35
Table 29: Sweden Fortified wine value, 2000-2005 (SEK m, nominal prices) 36
Table 30: Sweden Fortified wine value forecast, 2005-2010 (SEK m, nominal prices) 37
Table 31: Sweden Fortified wine value, 2000-2005 (SEK m, 2005 prices) 39
Table 32: Sweden Fortified wine value forecast, 2005-2010 (SEK m, 2005 prices) 39
Table 33: Sweden Fortified wine value, 2000-2005 (US$ m nominal prices) 40
Table 34: Sweden Fortified wine value forecast, 2005-2010 (US$ m nominal prices) 40
Table 35: Sweden Fortified wine volume, 2000-2005 (Liters m) 42
Table 36: Sweden Fortified wine volume forecast, 2005-2010 (Liters m) 43
Table 37: Sweden Fortified wine brand share, by volume, 2004-2005 (%) 46
Table 38: Sweden Fortified wine volume, by brand, 2004-2005 (Liters m) 46
Table 39: Sweden Fortified wine company share, by volume, 2004-2005 (%) 47
Table 40: Sweden Fortified wine volume, by company, 2004-2005 (Liters m) 47
Table 41: Sweden Fortified wine distribution channels, by volume, 2004-2005 (%) 48
Table 42: Sweden Fortified wine volume, by distribution channel, 2004-2005 (Liters m) 48
Table 43: Sweden Fortified wine expenditure per head, 2000-2005 (SEK, nominal prices) 49
Table 44: Sweden Fortified wine forecast expenditure per head, 2005-2010 (SEK, nominal prices) 50
Table 45: Sweden Fortified wine expenditure per head, 2000-2005 (US$ nominal prices) 51
Table 46: Sweden Fortified wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 51
Table 47: Sweden Fortified wine consumption per head, 2000-2005 (Liters) 52
Table 48: Sweden Fortified wine forecast consumption per head, 2005-2010 (Liters) 52
Table 49: Sweden Fortified wine volume, by age group, 2005 53
Table 50: Sweden Fortified wine volume, by income group, 2005 53
Table 51: Sweden Fortified wine volume, by gender, 2005 54
Table 52: Sweden Fortified wine volume, by marital status, 2005 54
Table 53: Sweden Fortified wine volume, by size of household, 2005 54
Table 54: Sweden Fortified wine volume, by urban/rural residence, 2005 55
Table 55: Sweden Sparkling wine value, 2000-2005 (SEK m, nominal prices) 56
Table 56: Sweden Sparkling wine value forecast, 2005-2010 (SEK m, nominal prices) 56
Table 57: Sweden Sparkling wine value, 2000-2005 (SEK m, 2005 prices) 58
Table 58: Sweden Sparkling wine value forecast, 2005-2010 (SEK m, 2005 prices) 58
Table 59: Sweden Sparkling wine value, 2000-2005 (US$ m nominal prices) 59
Table 60: Sweden Sparkling wine value forecast, 2005-2010 (US$ m nominal prices) 59
Table 61: Sweden Sparkling wine volume, 2000-2005 (Liters m) 61
Table 62: Sweden Sparkling wine volume forecast, 2005-2010 (Liters m) 61
Table 63: Sweden Sparkling wine brand share, by volume, 2004-2005 (%) 64
Table 64: Sweden Sparkling wine volume, by brand, 2004-2005 65
Table 65: Sweden Sparkling wine company share, by volume, 2004-2005 (%) 66
Table 66: Sweden Sparkling wine volume, by company, 2004-2005 66
Table 67: Sweden Sparkling wine distribution channels, by volume, 2004-2005 (%) 67
Table 68: Sweden Sparkling wine volume, by distribution channel, 2004-2005 (Liters m) 67
Table 69: Sweden Sparkling wine expenditure per head, 2000-2005 (SEK, nominal prices) 68
Table 70: Sweden Sparkling wine forecast expenditure per head, 2005-2010 (SEK, nominal prices) 68
Table 71: Sweden Sparkling wine expenditure per head, 2000-2005 (US$ nominal prices) 69
Table 72: Sweden Sparkling wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 69
Table 73: Sweden Sparkling wine consumption per head, 2000-2005 (Liters) 70
Table 74: Sweden Sparkling wine forecast consumption per head, 2005-2010 (Liters) 70
Table 75: Sweden Sparkling wine volume, by age group, 2005 71
Table 76: Sweden Sparkling wine volume, by income group, 2005 71
Table 77: Sweden Sparkling wine volume, by gender, 2005 72
Table 78: Sweden Sparkling wine volume, by marital status, 2005 72
Table 79: Sweden Sparkling wine volume, by size of household, 2005 72
Table 80: Sweden Sparkling wine volume, by urban/rural residence, 2005 73
Table 81: Sweden Still wine value, 2000-2005 (SEK m, nominal prices) 74
Table 82: Sweden Still wine value forecast, 2005-2010 (SEK m, nominal prices) 74
Table 83: Sweden Still wine value, 2000-2005 (SEK m, 2005 prices) 76
Table 84: Sweden Still wine value forecast, 2005-2010 (SEK m, 2005 prices) 76
Table 85: Sweden Still wine value, 2000-2005 (US$ m nominal prices) 77
Table 86: Sweden Still wine value forecast, 2005-2010 (US$ m nominal prices) 77
Table 87: Sweden Still wine volume, 2000-2005 (Liters m) 79
Table 88: Sweden Still wine volume forecast, 2005-2010 (Liters m) 79
Table 89: Sweden Still wine brand share, by volume, 2004-2005 (%) 82
Table 90: Sweden Still wine volume, by brand, 2004-2005 (Liters m) 83
Table 91: Sweden Still wine company share, by volume, 2004-2005 (%) 84
Table 92: Sweden Still wine volume, by company, 2004-2005 (Liters m) 84
Table 93: Sweden Still wine distribution channels, by volume, 2004-2005 (%) 85
Table 94: Sweden Still wine volume, by distribution channel, 2004-2005 (Liters m) 85
Table 95: Sweden Still wine expenditure per head, 2000-2005 (SEK, nominal prices) 86
Table 96: Sweden Still wine forecast expenditure per head, 2005-2010 (SEK, nominal prices) 86
Table 97: Sweden Still wine expenditure per head, 2000-2005 (US$ nominal prices) 87
Table 98: Sweden Still wine forecast expenditure per head, 2005-2010 (US$ nominal prices) 87
Table 99: Sweden Still wine consumption per head, 2000-2005 (Liters) 88
Table 100: Sweden Still wine forecast consumption per head, 2005-2010 (Liters) 88
Table 101: Sweden Still wine volume, by age group, 2005 89
Table 102: Sweden Still wine volume, by income group, 2005 89
Table 103: Sweden Still wine volume, by gender, 2005 90
Table 104: Sweden Still wine volume, by marital status, 2005 90
Table 105: Sweden Still wine volume, by size of household, 2005 90
Table 106: Sweden Still wine volume, by urban/rural residence, 2005 91
Table 107: Sweden Key Facts 93
Table 108: Sweden population, by age group, 2000-2005 (millions) 96
Table 109: Sweden population forecast, by age group, 2005-2010 (millions) 97
Table 110: Sweden population, by gender, 2000-2005 (millions) 97
Table 111: Sweden population forecast, by gender, 2005-2010 (millions) 98
Table 112: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 98
Table 113: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 98
Table 114: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 99
Table 115: Sweden nominal GDP forecast, 2005-2010 (SEK bn, nominal prices) 99
Table 116: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 99
Table 117: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 100
Table 118: Sweden consumer price index, 2000-2005 (2000=100) 100
Table 119: Sweden consumer price index, 2005-2010 (2000=100) 100
Table 120: Sweden exchange rate, 2000-2005 101
Table of Contents
Wine in Sweden to 2010 DMCM4137
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Appendix
Wine in Sweden to 2010 DMCM4137
(c) Datamonitor Page 107
This report is a licensed product and is not to be photocopied