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Home Care in Canada

  • January 2017
  • -
  • Euromonitor International
  • -
  • 60 pages

The home care market in Canada registered positive yet slower value growth in 2016 compared to the review period. There were no major innovations or new developments that could further drive home care sales. Changing consumer preferences led to negative growth in floor cleaners and several categories within laundry care, dragging down overall performance of the home care market in 2016.

Euromonitor International’s Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Canada
HOME CARE IN CANADA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Slower Growth Becomes the New Normal
Cpg Companies Face Innovators' Dilemma
Multinational Players Continue To Dominate Home Care
Retailers Undergo Transformation To Omnichannel
Home Care Expected To Remain Flat
Key Trends and Developments
Major Acquisition Drives Consolidation in Home Care
Investments Are Scaled Up on Core Brands
Green Products Are Becoming Fashionable in Home Care
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Clorox Co of Canada Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 2 Clorox Co of Canada Ltd: Key Facts
Competitive Positioning
Summary 3 Clorox of Canada Ltd: Competitive Position 2016
Henkel Canada Corp in Home Care (canada)
Strategic Direction
Key Facts
Summary 4 Henkel Canada Corp: Key Facts
Competitive Positioning
Summary 5 Henkel Canada Corp: Competitive Position 2016
Loblaw Cos Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 6 Loblaw Cos Ltd: Key Facts
Summary 7 Loblaw Cos Ltd: Operational Indicators
Private Label
Summary 8 Loblaw Cos Ltd: Private Label Portfolio
Procter and Gamble Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble Inc: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble Inc: Competitive Position 2016
Reckitt Benckiser Canada Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Canada Inc: Key Facts
Competitive Positioning
Summary 12 Reckitt Benckiser Canada Inc: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 11 Household Possession of Dishwashers 2011-2016
Category Data
Table 12 Sales of Dishwashing by Category: Value 2011-2016
Table 13 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 15 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 16 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Home Insecticides by Category: Value 2011-2016
Table 19 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 20 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 21 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 22 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 23 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 24 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 25 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Washing Machines 2011-2016
Category Data
Table 27 Sales of Laundry Care by Category: Value 2011-2016
Table 28 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 29 Sales of Laundry Aids by Category: Value 2011-2016
Table 30 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 31 Sales of Laundry Detergents by Category: Value 2011-2016
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 34 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 35 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 36 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 37 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 38 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 39 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 40 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Polishes by Category: Value 2011-2016
Table 42 Sales of Polishes by Category: % Value Growth 2011-2016
Table 43 NBO Company Shares of Polishes: % Value 2012-2016
Table 44 LBN Brand Shares of Polishes: % Value 2013-2016
Table 45 Forecast Sales of Polishes by Category: Value 2016-2021
Table 46 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Surface Care by Category: Value 2011-2016
Table 48 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 49 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 50 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 51 NBO Company Shares of Surface Care: % Value 2012-2016
Table 52 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 53 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 54 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 55 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 56 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Toilet Care by Category: Value 2011-2016
Table 58 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 59 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 60 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 61 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 62 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021












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