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Home Care in Russia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 77 pages

In 2016, Russian home care continued to decline, displaying a worse result than the entire review period’s performance. The economic crisis continued in the country with both GDP and real incomes of Russians posting a decline in 2016. Thus, the performance of home care was linked to new consumer behaviour as players attempted to persuade consumers to part with their money. Although the crisis was anticipated to have eased by the end of 2015, leading players were more cautious regarding the futur...

Euromonitor International’s Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Russia
HOME CARE IN RUSSIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Struggles With Continuing Recession
Simplicity Is A New Trend
Local Players Continue To Evolve
Modern Retailers Continue To Gain Ground
Gradual Recovery Expected Over the Forecast Period
Key Trends and Developments
Local Economy Stagnates
Competition Is Intensifying
Simplicity Gains Ground
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 Sales of Home Care by City: Value 2011-2016
Table 5 Sales of Home Care by City: % Value Growth 2011-2016
Table 6 NBO Company Shares of Home Care: % Value 2012-2016
Table 7 LBN Brand Shares of Home Care: % Value 2013-2016
Table 8 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 9 Distribution of Home Care by Format: % Value 2011-2016
Table 10 Distribution of Home Care by Format and Category: % Value 2016
Table 11 Forecast Sales of Home Care by Category: Value 2016-2021
Table 12 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Home Care by City: Value 2016-2021
Table 14 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Henkel Rus Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 2 Henkel Rus OOO: Key Facts
Summary 3 Henkel Rus OOO: Operational Indicators
Competitive Positioning
Summary 4 Henkel Rus OOO: Competitive Position 2016
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 5 Nefis Cosmetics OAO: Key Facts
Competitive Positioning
Summary 6 Nefis Cosmetics OAO: Competitive Position 2016
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 7 Nevskaya Kosmetika OAO: Key Facts
Summary 8 Nevskaya Kosmetika OAO: Operational Indicators
Competitive Positioning
Summary 9 Nevskaya Kosmetika OAO: Competitive Position 2016
Novy Impuls-50 Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 10 Novy Impuls-50 OOO: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 11 Novy Impuls-50 OOO: Competitive Position 2016
Procter and Gamble Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 12 Procter and Gamble OOO: Key Facts
Competitive Positioning
Summary 13 Procter and Gamble OOO: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Air Care by Category: Value 2011-2016
Table 16 Sales of Air Care by Category: % Value Growth 2011-2016
Table 17 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 18 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 19 NBO Company Shares of Air Care: % Value 2012-2016
Table 20 LBN Brand Shares of Air Care: % Value 2013-2016
Table 21 Forecast Sales of Air Care by Category: Value 2016-2021
Table 22 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Bleach Usage: % of Volume Sales 2011-2016
Table 24 Sales of Bleach: Value 2011-2016
Table 25 Sales of Bleach: % Value Growth 2011-2016
Table 26 NBO Company Shares of Bleach: % Value 2012-2016
Table 27 LBN Brand Shares of Bleach: % Value 2013-2016
Table 28 Forecast Sales of Bleach: Value 2016-2021
Table 29 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 30 Household Possession of Dishwashers 2011-2016
Category Data
Table 31 Sales of Dishwashing by Category: Value 2011-2016
Table 32 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 34 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 35 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 36 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 39 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 40 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 41 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 42 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 43 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 44 Household Possession of Washing Machines 2011-2016
Category Data
Table 45 Sales of Laundry Care by Category: Value 2011-2016
Table 46 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 47 Sales of Laundry Aids by Category: Value 2011-2016
Table 48 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 49 Sales of Laundry Detergents by Category: Value 2011-2016
Table 50 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 51 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 52 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 53 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 54 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 55 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 56 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 57 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 58 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 59 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Polishes by Category: Value 2011-2016
Table 61 Sales of Polishes by Category: % Value Growth 2011-2016
Table 62 NBO Company Shares of Polishes: % Value 2012-2016
Table 63 LBN Brand Shares of Polishes: % Value 2013-2016
Table 64 Forecast Sales of Polishes by Category: Value 2016-2021
Table 65 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Surface Care by Category: Value 2011-2016
Table 67 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 68 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 69 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 70 NBO Company Shares of Surface Care: % Value 2012-2016
Table 71 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 72 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 73 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 74 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 75 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Toilet Care by Category: Value 2011-2016
Table 77 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 78 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 79 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 80 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 81 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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