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Home Care in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 74 pages

During 2015 and 2016, home care was able to maintain its strong performance, with double-digit current value growth despite the slowdown seen in Vietnam’s economic growth rate. As Vietnamese consumers are still confident in the positive performance of the country’s economy, they are becoming more willing to spend money on home care products in order to benefit from greater convenience and improve their living standards. Moreover, thanks to constant efforts of the government, the media and manufa...

Euromonitor International’s Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Vietnam
HOME CARE IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
A Good Year for Home Care
Dynamic Activities From Key Players Boost Consumer Demand
International Players Maintain Their Dominant Positions in Home Care
Grocery Retailers Remains the Main Distribution Channel for Home Care
Home Care Is Set To See A Slowdown in Its Development Over the Forecast Period
Key Trends and Developments
Home Care Continues To Generate Strong Growth
the Dynamic Development of Retailing Is Playing A Key Role in Supporting Growth
Constant Marketing and Advertising Stimulates Consumer Demand
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Amg Vietnam Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 2 AMG Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2016
Fumakilla Vietnam Pte Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 4 Fumakilla Vietnam Pte Ltd: Key Facts
Competitive Positioning
Summary 5 Fumakilla Vietnam Pte Ltd: Competitive Position 2016
Procter and Gamble Vietnam Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Vietnam Ltd: Key Facts
Competitive Positioning
Summary 7 Procter and Gamble Vietnam Ltd: Competitive Position 2016
Unilever Vietnam International Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 8 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 9 Unilever Vietnam International Co Ltd: Competitive Position 2016
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
Summary 10 Vico Ltd Co: Key Facts
Competitive Positioning
Summary 11 Vico Ltd Co: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 14 NBO Company Shares of Air Care: % Value 2012-2016
Table 15 LBN Brand Shares of Air Care: % Value 2013-2016
Table 16 Forecast Sales of Air Care by Category: Value 2016-2021
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Bleach: Value 2011-2016
Table 19 Sales of Bleach: % Value Growth 2011-2016
Table 20 NBO Company Shares of Bleach: % Value 2012-2016
Table 21 LBN Brand Shares of Bleach: % Value 2013-2016
Table 22 Forecast Sales of Bleach: Value 2016-2021
Table 23 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Dishwashing by Category: Value 2011-2016
Table 25 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 27 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 28 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2011-2016
Table 31 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 33 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 34 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Laundry Care by Category: Value 2011-2016
Table 36 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 37 Sales of Laundry Aids by Category: Value 2011-2016
Table 38 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 39 Sales of Laundry Detergents by Category: Value 2011-2016
Table 40 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 41 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 42 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 43 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 44 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 45 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 47 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Polishes by Category: Value 2011-2016
Table 50 Sales of Polishes by Category: % Value Growth 2011-2016
Table 51 NBO Company Shares of Polishes: % Value 2012-2016
Table 52 LBN Brand Shares of Polishes: % Value 2013-2016
Table 53 Forecast Sales of Polishes by Category: Value 2016-2021
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Surface Care by Category: Value 2011-2016
Table 56 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Surface Care: % Value 2012-2016
Table 58 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 59 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Toilet Care by Category: Value 2011-2016
Table 62 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 64 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 65 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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