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Home Care in China

  • January 2017
  • -
  • Euromonitor International
  • -
  • 60 pages

Home care overall posted slightly slower value growth in 2016 when compared with the review period, which was mainly attributable to the limited innovations and campaigns in 2016. The biggest category of home care, laundry care, also witnessed a slowdown due to upgrading from powder detergents to liquid detergents. Meanwhile, the popularity of smart automatic washing machines is reducing the overdosing of detergent, leading to lower volumes of laundry care products.

Euromonitor International’s Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in China
HOME CARE IN CHINA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Experiences A Slight Slowdown in 2016 Compared With the Review Period
Product Upgrades Are A Key Trend in Home Care
Guangzhou Liby Enterprise Group Co Ltd Further Consolidates Its Leading Position
Online Retailing Grows Fast, But Physical Channels Still Dominate
Slower Growth Ahead for Mature Home Care
Key Trends and Developments
Demand for Convenience Contributes To Growth and Innovation
Demand for Natural Ingredients Among Consumers
Concentrated Detergents Will Be the Trend
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Distribution of Home Care by Format: % Value 2011-2016
Table 7 Distribution of Home Care by Format and Category: % Value 2016
Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 2 Guangzhou Blue Moon Co Ltd: Key Facts
Competitive Positioning
Summary 3 Guangzhou Blue Moon Co Ltd: Competitive Position 2016
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Competitive Positioning
Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2016
Nice Group in Home Care (china)
Strategic Direction
Key Facts
Summary 6 Nice Group: Key Facts
Competitive Positioning
Summary 7 Nice Group: Competitive Position 2016
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 8 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Competitive Positioning
Summary 9 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2016
Unilever China Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 10 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 11 Unilever China Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 10 Household Possession of Dishwashers 2011-2016
Category Data
Table 11 Sales of Dishwashing by Category: Value 2011-2016
Table 12 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 14 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 15 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 16 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Home Insecticides by Category: Value 2011-2016
Table 18 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 19 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 20 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 21 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 22 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 23 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Washing Machines 2011-2016
Category Data
Table 25 Sales of Laundry Care by Category: Value 2011-2016
Table 26 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 27 Sales of Laundry Aids by Category: Value 2011-2016
Table 28 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 29 Sales of Laundry Detergents by Category: Value 2011-2016
Table 30 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 31 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 32 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 33 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 34 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 35 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 36 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 37 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 38 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Polishes by Category: Value 2011-2016
Table 40 Sales of Polishes by Category: % Value Growth 2011-2016
Table 41 NBO Company Shares of Polishes: % Value 2012-2016
Table 42 LBN Brand Shares of Polishes: % Value 2013-2016
Table 43 Forecast Sales of Polishes by Category: Value 2016-2021
Table 44 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Surface Care by Category: Value 2011-2016
Table 46 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 47 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 48 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 49 NBO Company Shares of Surface Care: % Value 2012-2016
Table 50 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 51 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 52 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 53 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 54 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Toilet Care by Category: Value 2011-2016
Table 56 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 58 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 59 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 60 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021












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