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Home Care in China

  • January 2017
  • -
  • Euromonitor International
  • -
  • 60 pages

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Home care overall posted slightly slower value growth in 2016 when compared with the review period, which was mainly attributable to the limited innovations and campaigns in 2016. The biggest category of home care, laundry care, also witnessed a slowdown due to upgrading from powder detergents to liquid detergents. Meanwhile, the popularity of smart automatic washing machines is reducing the overdosing of detergent, leading to lower volumes of laundry care products.

Euromonitor International’s Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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