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REA Group Limited (REA) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


REA Group Limited (REA Group) is an advertising company which offers information about real estate properties. The company operates residential, commercial and share property websites providing information about various properties. Its websites allows users to buy, rent, invest, sell, share the building with other person; know information about new apartments, land estates, and house and land packages; home designs; retirement villages, retirement homes and lifestyle communities; and home ideas. The company also offers commercial information property services to sell, lease, agent services for offices, retail spaces, industrial and warehouse, showrooms and bulky goods, land development, hotel and leisure, medical and consulting, commercial farming, and other. The company operates through digital channels such as websites, mobile apps, and partner web sites. It has operations in Asia Pacific and North America. REA Group is headquartered in Richmond, Victoria, Australia.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

REA Group Limited (REA) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 3
List of Figures 4
Section 1 - About the Company 5
REA Group Limited - Key Facts 5
REA Group Limited - Key Employees 6
REA Group Limited - Key Employee Biographies 7
REA Group Limited - Major Products and Services 8
REA Group Limited - History 9
REA Group Limited - Company Statement 11
REA Group Limited - Locations And Subsidiaries 13
Head Office 13
Other Locations and Subsidiaries 13
Section 2 - Company Analysis 15
REA Group Limited - Business Description 15
REA Group Limited - Corporate Strategy 16
REA Group Limited - SWOT Analysis 17
SWOT Analysis - Overview 17
REA Group Limited - Strengths 17
REA Group Limited - Weaknesses 18
REA Group Limited - Opportunities 19
REA Group Limited - Threats 20
REA Group Limited - Key Competitors 21
Section 3 - Company Financial Ratios 22
Financial Ratios - Capital Market Ratios 22
Financial Ratios - Annual Ratios 23
Performance Chart 25
Financial Performance 25
Financial Ratios - Interim Ratios 26
Financial Ratios - Ratio Charts 27
Section 4 - Appendix 28
Methodology 28
Ratio Definitions 28
About GlobalData 32
Contact Us 32
Disclaimer 32

List of Tables
REA Group Limited, Key Facts 5
REA Group Limited, Key Employees 6
REA Group Limited, Key Employee Biographies 7
REA Group Limited, Major Products and Services 8
REA Group Limited, History 9
REA Group Limited, Other Locations 13
REA Group Limited, Subsidiaries 13
REA Group Limited, Key Competitors 21
REA Group Limited, Ratios based on current share price 22
REA Group Limited, Annual Ratios 23
REA Group Limited (Cont...1), Annual Ratios 24
REA Group Limited, Interim Ratios 26
Currency Codes 28
Capital Market Ratios 28
Equity Ratios 29
Profitability Ratios 29
Cost Ratios 30
Liquidity Ratios 30
Leverage Ratios 30
Efficiency Ratios 31

List of Figures
REA Group Limited, Performance Chart (2012 - 2016) 25
REA Group Limited, Ratio Charts 27

Companies Mentioned
Wotif.com Holdings Limited
News Limited
iProperty Group Limited
Fairfax Media Limited

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