Table of Contents
Consumer health continued to see strong value growth in China in 2016, driven by rising consciousness of healthcare amongst local consumers. With a comparatively high rate of self-medication, especially in cough, cold and allergy (hay fever) remedies, digestive remedies and dermatologicals, the value growth of the relatively more mature OTC category was outpaced by overall consumer health, whilst other non-OTC categories, such as vitamins and dietary supplements, enjoyed more robust value growth...
Euromonitor International’s Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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