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Retailing in Thailand- Market Summary and Forecasts

  • October 2016
  • -
  • Global Data
  • -
  • 132 pages

Summary
The Thai retail market recorded a CAGR of 3.2% over the past five years despite economy slowdown and political instability. It is expected to grow at a CAGR of 3.7% in 2015-2020 driven by increasing consumer spending, rising tourism, and a growing middle-income population. In addition, the Thai government has included boosting consumer spending among its main economic policies will support the growth retail market in the country. On the other hand, growing internet and smartphone penetration coupled with high interests among the youngsters to shop online is expected to fuel the retail sales through online channel. Rising international tourist arrivals will ensure a good platform for duty free operators. To capitalize on this opportunity duty free retailers are opening downtown duty free stores across popular tourist destinations such as Bangkok and Phuket.

Key Findings
- Thailand's silver shoppers creating new opportunities for retailers

- Food and Grocery accounts for a major share of the country's total retail sales

- Luxury mall development will attract high spending

- Rising tourist arrivals spurs retail sales growth in Thailand

- Mobile commerce to boost online retail sales in Thailand

- Thai government introduces a new e-payment system to become a cashless society

- Music, video and entertainment software is the fastest growing category

Synopsis
Retailing in Thailand- Market Summary and Forecasts, 2015-2020 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Thailand retail environment. In addition, it analyzes the key consumer trends influencing Thailand retail industry.

The report also offers:

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

- Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy
- Gain comprehensive knowledge on 26 products across 12 product sectors in Thailand retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

- Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020

- Analysis of key international and domestic players operating in Thailand retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share

Table Of Contents

Retailing in Thailand- Market Summary and Forecasts
Table of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A growing economy offers new opportunities to retailers
3.1.1 New government economic policies to stimulate the retail market
3.1.2 Higher savings rate will slowdown consumer spending
3.1.3 Services sector expanding its share of employment
3.1.4 Inflation
3.1.5 Rise in consumption expenditure a positive sign for retailers
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 An aging population will affect the country's economic growth
4 Thai Shoppers
4.1 Mobile commerce to boost online retail sales in Thailand
4.2 Thailand's elderly shoppers offer new opportunities for retailers
4.3 Luxury mall development will attract high spending
4.4 Rising tourist arrivals spurs retail sales growth in Thailand
5 Doing Business in Thailand
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Latest business reforms in Thailand
5.3 Thai Government introduces a new e-payment system to become a cashless society
5.4 DHL launched its e-commerce delivery service targeting SMEs and the flourishing Thai e-commerce market
6 Internet and Technology
6.1 Internet penetration is growing stronger
6.2 Fixed broadband in not fully developed yet in Thailand
6.3 High smartphone penetration set to boost m-commerce.
6.3.1 Use of social media through smartphones on the rise, providing an opportunity for retailers
6.4 Technology Trends
6.4.1 To encourage digital shopping in non-metros Tesco Lotus launched Lazada kiosks
6.4.2 Retailers are launching online shopping services via social media applications
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Verdict Retail
10.4 Disclaimer

List of Tables
Table 1: Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2010-2015
Table 2: Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2015-2020
Table 3: Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2010-2015
Table 4: Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2015-2020
Table 5: Major Domestic Retailers in Thailand
Table 6: Major International Retailers in Thailand
Table 7: Key Clothing Retailers in Thailand
Table 8: Key Footwear Retailers in Thailand
Table 9: Key Books, News and Stationery Retailers in Thailand
Table 10: Key Electrical and Electronics Retailers in Thailand
Table 11: Key Food and Grocery Retailers in Thailand
Table 12: Key Health and Beauty Retailers in Thailand
Table 13: Key Furniture and Floor Coverings Retailers in Thailand
Table 14: Key Home and Garden Products Retailers in Thailand
Table 15: Key Music, Video and Entertainment Retailers in Thailand
Table 16: Key Sports and Leisure equipment Retailers in Thailand
Table 17: Key Jewelry, watches and accessories Retailers in Thailand
Table 18: Key Luggage and Leather Goods Retailers in Thailand
Table 19: Thailand Exchange Rate THB-USD (Annual Average), 2010-2015
Table 20: Thailand Exchange Rate THB-USD (Annual Average), 2016-2020 Forecasts
Table 21: Verdict Retail Channel Definitions
Table 22: Verdict Retail Category Definitions

List of Figures
Figure 1: GDP Value (US$ billion), 2010-2015
Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015
Figure 3: GDP Value and Growth (THB billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (THB billion, %), 2015-2020
Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of Thailand (THB billion), 2005 and 2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020E
Figure 15: Population Split by Age Group (%), 2015 and 2020
Figure 16: Per Capita Spend on Retail (THB), 2007 and 2015
Figure 17: Per Capita Spend (THB) and Total Retail Spend by Age Group (%), 2007 and 2015
Figure 18: online shoppers in the country
Figure 19: Aeon's shopping mall in Bangkok
Figure 20: Key Components of Doing Business in Thailand
Figure 21: Total Number of Internet Users and Growth Rate (millions, %), 2005-2015
Figure 22: Total Number of Fixed Broadband Users and Penetration (millions, %), 2005-2015
Figure 23: Total Number of Mobile phone subscriptions and Penetration (millions, %), 2005-2015
Figure 24: Line launched a grocery delivery service via its messaging application
Figure 25: Line launched a grocery delivery service via its messaging application
Figure 26: Retail Sales Value and Growth (THB billion, %), 2005-2015
Figure 27: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
Figure 28: Total Retail Sales and Growth Rate (THB billion, %), 2015 and 2020
Figure 29: Online Sales and Growth Rate (THB billion, %) 2015-2020
Figure 30: Share of Key Product Sectors (%), 2015 and 2020
Figure 31: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
Figure 32: Value Growth of Key Product Sectors (THB billion), 2015-2020
Figure 33: Spend Per Channel 2015 and 2020
Figure 34: Online Penetration of Key Product Sectors (%), 2015
Figure 35: Online Penetration of Key Product Sectors (%), 2020
Figure 36: Share of Clothing in overall Retail 2015 and 2020
Figure 37: Retail Sales Value and Growth (THB billion, %) of Clothing 2015-2020
Figure 38: Spend-per-Head on Clothing 2015 and 2020
Figure 39: Share of Clothing by Womenswear, Menswear, and Childrenswear 2015 and 2020
Figure 40: Womenswear Sales Value and Growth (THB billion, %) 2015-2020
Figure 41: Menswear Sales Value and Growth (THB billion, %) 2015-2020
Figure 42: Childrenswear Sales Value and Growth (THB billion, %) 2015-2020
Figure 43: Online Spend in Clothing and growth, 2015-2020
Figure 44: Online Share of Total Clothing Spend 2015 and 2020
Figure 45: Spending per Channel in Clothing (%) 2015 and 2020
Figure 46: Share of Footwear in overall Retail 2015 and 2020
Figure 47: Retail Sales Value and Growth (THB billion, %) of Footwear 2015-2020
Figure 48: Spend-per-Head on Footwear 2015 and 2020
Figure 49: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020
Figure 50: Women's Footwear Sales Value and Growth (THB billion, %) 2015-2020
Figure 51: Men's Footwear Sales Value and Growth (THB billion, %) 2015-2020
Figure 52: Children's Footwear Sales Value and Growth (THB billion, %) 2015-2020
Figure 53: Online Spend in Footwear 2015-2020
Figure 54: Online Share of total Footwear Spend 2015 and 2020
Figure 55: Spending per Channel in Footwear (%) 2015 and 2020
Figure 56: Share of Books, News, and Stationery in overall Retail 2015 and 2020
Figure 57: Retail Sales Value and Growth (THB billion, %) of Books, News, and Stationery 2015-2020
Figure 58: Spend-per-Head on Books, News, and Stationery 2015 and 2020
Figure 59: Online Spend in Books, News, and Stationery 2015-2020
Figure 60: Online Share of total Books, News, and Stationery Spend 2015 and 2020
Figure 61: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020
Figure 62: Share of Electrical and Electronics in overall Retail 2015 and 2020
Figure 63: Retail Sales Value and Growth (THB billion, %) of Electrical and Electronics 2015-2020
Figure 64: Spend-per-Head on Electrical and Electronics 2015 and 2020
Figure 65: Online Spend in Electrical and Electronics 2015-2020
Figure 66: Online Share of total Electrical and Electronics Spend 2015 and 2020
Figure 67: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
Figure 68: Share of Food and Grocery in overall Retail 2015 and 2020
Figure 69: Retail Sales Value and Growth (THB billion, %) of Food and Grocery 2015-2020
Figure 70: Spend-per-Head on Food and Grocery 2015 and 2020
Figure 71: Online Spend in Food and Grocery 2015-2020
Figure 72: Online Share of total Food and Grocery Spend 2015 and 2020
Figure 73: Spending per Channel in Food and Grocery (%) 2015 and 2020
Figure 74: Share of Health and Beauty in overall Retail 2015 and 2020
Figure 75: Retail Sales Value and Growth (THB billion, %) of Health and Beauty 2015-2020
Figure 76: Spend-per-Head on Health and Beauty 2015 and 2020
Figure 77: Online Spend in Health and Beauty 2015-2020
Figure 78: Online Share of total Health and Beauty Spend 2015 and 2020
Figure 79: Spending per Channel in Health and Beauty (%) 2015 and 2020
Figure 80: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
Figure 81: Retail Sales Value and Growth (THB billion, %) of Furniture and Floor Coverings 2015-2020
Figure 82: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020
Figure 83: Online Spend in Furniture and Floor Coverings 2015-2020
Figure 84: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
Figure 85: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
Figure 86: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 87: Retail Sales Value and Growth (THB billion, %) of Home and Garden Products 2015-2020
Figure 88: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 89: Online Spend in Home and Garden Products 2015-2020
Figure 90: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 91: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 92: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020
Figure 93: Retail Sales Value and Growth (THB billion, %) of Music, Video, and Entertainment Software 2015-2020
Figure 94: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020
Figure 95: Online Spend in Music, Video, and Entertainment Software 2015-2020
Figure 96: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 97: Spending per Channel in Music, Video, and Entertainment Software (%) 2015 and 2020
Figure 98: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
Figure 99: Retail Sales Value and Growth (THB billion, %) of Sports and Leisure Equipment 2015-2020
Figure 100: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020
Figure 101: Online Spend in Sports and Leisure Equipment 2015-2020
Figure 102: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
Figure 103: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
Figure 104: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020
Figure 105: Retail Sales Value and Growth (THB billion, %) of Jewelry, Watches, and Accessories 2015-2020
Figure 106: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020
Figure 107: Online Spend in Jewelry, Watches, and Accessories 2015-2020
Figure 108: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020
Figure 109: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020
Figure 110: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
Figure 111: Retail Sales Value and Growth (THB billion, %) of Luggage and Leather Goods 2015-2020
Figure 112: Spend-per-Head on Luggage and Leather Goods 2015 and 2020
Figure 113: Online Spend in Luggage and Leather Goods 2015-2020
Figure 114: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
Figure 115: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
Figure 116: The Triangulated Market Sizing Methodology

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