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Advertising

Summary

Table of Contents

  • Publication date: November 2012
  • Report size: 31 pages
Keywords : outdoor advertising, Advertising, advertise market

JCDecaux SA (JCDecaux ) is an outdoor advertising company. It principally focuses on providing street furniture, billboards and transport advertising services worldwide. The company operates in three segments namely Street Furniture, Transport, and Billboard. The Street Furniture is involved in advertising in shopping centers and the sale and rental of equipment, as well as other services such as cleaning and maintenance. The Transport se...

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... Equilibrium. They showed that if the profit ratio of the manufactu and the retailer is relatively low then the local advertising expenditure is lower at nash equilibrium than at stackelberg equilibrium ...


Related Market Segments :

Outdoor Advertising
Advertise Market

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