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Global Mobile Content Market 2015-2019

  • January 2016
  • -
  • Infiniti Research Limited
  • -
  • 57 pages

Market outlook of the mobile content market
Technavio’s market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

Segmentation by category and analysis of - games, video, audio
In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
- Games
- Video
- Audio
- Text
- Others

Segmentation by geography and analysis of - Americas, EMEA, & APAC
Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth -
- Americas
- EMEA
- APAC

Competitive landscape and Key vendors- Amazon.com, Comcast
The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

Leading vendors in this market are -
- Amazon.com
- Comcast
- DIRECTV
- Hulu
- Netflix


Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.


Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the mobile content market?
- What are the key market trends impacting the growth of the mobile content market?
- What are the challenges to market growth?
- Who are the Key vendorsin the mobile content market?
- What are the market opportunities and threats faced by the vendors in the mobile content market?
- What are the key outcomes of the five forces analysis of the mobile content market?

Technavio also offers customization on reports based on specific client requirement.

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Table Of Contents

Global Mobile Content Market 2015-2019
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by category
- Segmentation of global mobile content market by category
PART 07: Geographical segmentation
- Segmentation of global mobile content market by geography 2014-2019
PART 08: Key leading countries
- Mobile content market in US
- Mobile content market in China
PART 09: Market drivers
- Growth drivers in global mobile content market
PART 10: Impact of drivers
PART 11: Market challenges
- Challenges inhibiting growth of global mobile content market
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Trends expected to be witnessed by global mobile content market
PART 14: Vendor landscape
- Competitive scenario
- Other prominent vendors
PART 15: Key vendor analysis
- Amazon
- Comcast
- DIRECTV
- Hulu
- Netflix
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Segmentation of global mobile content market by category 2014
Exhibit 03: Global mobile content market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Segmentation of global mobile content market by category 2014
Exhibit 06: Segmentation of global mobile content market by geography 2014-2019
Exhibit 07: Segmentation of global mobile content market by geography 2014-2019 ($ billions)
Exhibit 08: Key leading countries in the global mobile content market 2014
Exhibit 09: Shipment of smartphones and tablets 2014-2019 (million units)
Exhibit 10: Global smartphone and tablet penetration 2014-2019 (percentage of global population)
Exhibit 11: Cell phone Internet users 2014-2019 (billion)
Exhibit 12: Impact of drivers
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Global mobile app download market 2014-2019 (billion)
Exhibit 15: Global 2G, 3G, and 4G mobile connections 2014-2019 (million)
Exhibit 16: Amazon: Geographic segmentation by revenue 2014
Exhibit 17: Amazon: Product segmentation by revenue 2014
Exhibit 18: Comcast: Business segmentation 2014
Exhibit 19: Comcast: Business segmentation by revenue 2014
Exhibit 20: Comcast: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 21: Comcast: Geographical segmentation by revenue 2014
Exhibit 22: DIRECTV: Business segmentation by revenue 2014
Exhibit 23: DIRECTV: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 24: DIRECTV: Geographical segmentation by revenue 2014
Exhibit 25: Hulu: Business segmentation
Exhibit 26: Netflix: Business segmentation
Exhibit 27: Netflix: Business segmentation by revenue 2014

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