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Maxis Communications Berhad (MAXIS) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Maxis Communications Berhad (MCB) is a provider of telecommunication service. It operates as a subsidiary of Binariang GSM Sdn Bhd. Its products are postpaid, prepaid and mobile data and services are Mobile Point of Sale (mPOS), Machine-to-Machine (M2M) services, Cloud and Managed Services and Digital Advertising. The company offers mobile, fixed line and international telecommunication services. It also offers Internet and broadband services; and wireless multimedia related services. Additionally, the company owns, maintains, builds, and operates radio facilities and associated switches. Additionally it offers 2G and 3G services. Its geographical operations are spread across Malaysia, Indonesia and India. Maxis deliver its services through Maxis' GSM and GPRS network. The company is headquartered in Kuala Lumpur, Malaysia.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

Maxis Communications Berhad (MAXIS) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Maxis Communications Berhad - Key Facts 6
Maxis Communications Berhad - Key Employees 7
Maxis Communications Berhad - Key Employee Biographies 8
Maxis Communications Berhad - Major Products and Services 9
Maxis Communications Berhad - History 10
Maxis Communications Berhad - Company Statement 13
Maxis Communications Berhad - Locations And Subsidiaries 15
Head Office 15
Other Locations and Subsidiaries 15
Section 2 - Company Analysis 17
Maxis Communications Berhad - Business Description 17
Maxis Communications Berhad - Corporate Strategy 18
Maxis Communications Berhad - SWOT Analysis 19
SWOT Analysis - Overview 19
Maxis Communications Berhad - Strengths 19
Strength - Market Leading Position 19
Strength - Strong Presence in India through Aircel 19
Maxis Communications Berhad - Weaknesses 20
Weakness - Substantial Debt 20
Maxis Communications Berhad - Opportunities 21
Opportunity - Growth in Telecommunications Services 21
Opportunity - Increasing Mobile Broadband Subscriptions 21
Opportunity - Strategic Initiatives 21
Opportunity - Growing Demand for LTE Technology 21
Opportunity - Rising Demand for Smartphones 21
Maxis Communications Berhad - Threats 22
Threat - Competitive Pressure 22
Threat - Foreign Exchange Risk 22
Threat - Rapid Technology Changes 22
Maxis Communications Berhad - Key Competitors 23
Section 3 - Company Financial Ratios 24
Financial Ratios - Capital Market Ratios 24
Financial Ratios - Annual Ratios 25
Performance Chart 26
Financial Performance 26
Financial Ratios - Interim Ratios 27
Financial Ratios - Ratio Charts 28
Section 4 - Appendix 29
Methodology 29
Ratio Definitions 29
About GlobalData 33
Contact Us 33
Disclaimer 33

List of Tables
Maxis Communications Berhad, Key Facts 6
Maxis Communications Berhad, Key Employees 7
Maxis Communications Berhad, Key Employee Biographies 8
Maxis Communications Berhad, Major Products and Services 9
Maxis Communications Berhad, History 10
Maxis Communications Berhad, Other Locations 15
Maxis Communications Berhad, Subsidiaries 15
Maxis Communications Berhad, Key Competitors 23
Maxis Communications Berhad, Ratios based on current share price 24
Maxis Communications Berhad, Annual Ratios 25
Maxis Communications Berhad, Interim Ratios 27
Currency Codes 29
Capital Market Ratios 29
Equity Ratios 30
Profitability Ratios 30
Cost Ratios 31
Liquidity Ratios 31
Leverage Ratios 32
Efficiency Ratios 32

List of Figures
Maxis Communications Berhad, Performance Chart (2010 - 2014) 26
Maxis Communications Berhad, Ratio Charts 28

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