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Consumer and Market Insights: Meat in Brazil

  • November 2016
  • -
  • GlobalData
  • -
  • 160 pages

Summary

Table of Contents

Summary
Brazil was the third largest Meat market in the world in 2015, behind the US and China, due to its large population and developed agriculture sector providing consumers with high-quality and competitively priced Meat. The Meat market is valued at US$38 billion, as of 2015, because Meat is an ingrained part of Brazilian culture and cuisine. The Fresh Meat category is the most popular variant in Brazil, accounting for 59% of the market in 2015, as many Brazilians prefer to cook from scratch rather than purchase pre-cooked or ready-to-eat meat products. However, the market is expected to decline in the medium-to-long term due to the county's uncertain economic future.

Key Findings
The Brazilian Meat market is valued at US$38 billion but will contract 10.4% to US$29 billion in 2020.
Tweens and Early Teens have the highest consumption of all age groups at 318.3 occasions per person per year.
Private label penetration is very high, at 37.3% of the market, as of 2015.
Men consume more Meat than women, overconsuming by 0.3% compared to their share of the overall population by gender.

Synopsis
Consumer and Market Insights: Meat in Brazil is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Brazilian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2025.

Reasons To Buy
The Brazilian Meat market is valued at US$38 billion but will contract 10.4% to US$29 billion in 2020.
Tweens and Early Teens have the highest consumption of all age groups at 318.3 occasions per person per year.
Private label penetration is very high, at 37.3% of the market, as of 2015.
Men consume more Meat than women, overconsuming by 0.3% compared to their share of the overall population by gender.

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