Topical OTC Medicines Market in Latin America to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Topical OTC Medicines Market in Latin America (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The topical OTC medicines category was valued at $709.6m in 2009, representing a CAGR of 5.6% since 2004.

By the end of 2014, the topical OTC medicines category will be worth $870.7m, with an expected CAGR of 4.2% between 2009 and 2014.

The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 59% of the total value) followed by anti-itch products and anesthetic products, with a 27.8% and 10.1% market share, respectively. Antibiotic creams/gels accounts for the remaining 3.1% share.

Johnson & Johnson is the market leader with a 50.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Latin America (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Over-the-counter Drug Industry in South America

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: topical OTC medicines 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Topical OTC Medicines 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company share analysis 11
Distribution analysis 13
Chapter 4 Research Methodology 15
Methodology overview 15
Secondary research 16
Market modeling 17
Creating an initial data model 17
Revising the initial data model 17
Creating a final estimate 18
Creating demographic value splits 18
Primary research 18
Data finalization 19
Ongoing research 19

LIST OF FIGURES
Figure 1: Topical OTC medicines, Latin America, value by segment ($m), 2004?14 10
Figure 2: Topical OTC medicines, Latin America, category growth comparison, by value, 2004?14 10
Figure 3: Topical OTC medicines, Latin America, company share (top five companies) by value (%), 2008?09 12
Figure 4: Topical OTC medicines, Latin America, distribution channels by value (%), 2008?09 14
Figure 5: Annual data review process 16

LIST OF TABLES
Table 1: Topical OTC medicines category definitions 3
Table 2: Topical OTC medicines distribution channels 4
Table 3: Topical OTC medicines, Latin America, value by segment ($m), 2004?09 8
Table 4: Topical OTC medicines, Latin America, value forecast by segment ($m), 2009?14 9
Table 5: Topical OTC medicines, Latin America, company share by value (%), 2008?09 11
Table 6: Topical OTC medicines, Latin America, value by company ($m), 2008?09 12
Table 7: Topical OTC medicines, Latin America, distribution channels by value (%), 2008?09 13
Table 8: Topical OTC medicines, Latin America, value by distribution channel ($m), 2008?09 13