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This databook provides key data and information on the Topical OTC Medicines Market in Latin America (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
The topical OTC medicines category was valued at $709.6m in 2009, representing a CAGR of 5.6% since 2004.
By the end of 2014, the topical OTC medicines category will be worth $870.7m, with an expected CAGR of 4.2% between 2009 and 2014.
The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 59% of the total value) followed by anti-itch products and anesthetic products, with a 27.8% and 10.1% market share, respectively. Antibiotic creams/gels accounts for the remaining 3.1% share.
Johnson & Johnson is the market leader with a 50.4% share of the market.
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