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Global Antivirus Software Package Market 2016-2020

  • November 2016
  • -
  • Infiniti Research Limited
  • -
  • 93 pages

About Antivirus Software Package
An antivirus scans a computer's system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the Internet, and e-mails.

Technavio’s analysts forecast the global antivirus software package market to grow at a CAGR of 10.20% during the period 2016-2020.


Covered in this report
The report covers the present scenario and the growth prospects of the global antivirus software package market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of antivirus software packages for personal computers (PCs) and laptops (including netbooks and MacBooks), used by corporate users [(large enterprises and small and mid-size enterprises (SMEs)] and home users (individual consumers).


The market is divided into the following segments based on geography:
- APAC
- Europe
- MEA
- North America
- South America

Technavio's report, Global Antivirus Software Package Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.


Key vendors
- AVAST
- Microsoft
- AVG
- Avira
- McAfee
- Symantec

Other prominent vendors
- Baidu
- Bkav
- Bitdefender
- BullGuard
- Check Point Software Technologies
- Comodo Group
- Doctor Web
- Emsisoft
- ESET
- Fortinet
- F-Secure
- IObit
- Kaspersky Lab
- Lavasoft
- Malwarebytes
- Panda Security
- Qihoo 360 Software
- Safer-Networking
- Sophos Group
- ThreatTrack Security
- Webroot


Market driver
- Increase in cybercrime
- For a full, detailed list, view our report


Market challenge
- Adoption of pirated antivirus software by consumers
- For a full, detailed list, view our report


Market trend
- Partnerships between antivirus software vendors and telecom vendors
- For a full, detailed list, view our report


Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.







Methodology
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

Table Of Contents

Global Antivirus Software Package Market 2016-2020
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Antivirus software definition
- Base year and forecast period
- Estimation of market
- Vendors
- Major-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Types of threats
- iOS and Android threats on mobile devices
- Types of antivirus software packages
- Advantages of antivirus software packages
PART 05: Market landscape
- Global antivirus software package market
PART 06: Market segmentation by device
- Global antivirus software package market by device
PART 07: Market segmentation by end-user
- Global antivirus software package market by end-user
PART 08: Geographical segmentation
- Segmentation of global antivirus software package market by geography 2015-2020
- Global antivirus software package market by geography 2015-2020 ($ billions)
PART 09: Buying criteria
- Cost
- Security
- Interoperability
- Scalability
- PART 10: Market drivers
- Increase in cybercrime
- Rise in number of online transactions
- Growing dependence on Internet
PART 11: Impact of drivers
PART 12: Market growth inhibitors
- Adoption of pirated antivirus software by consumers
- Threat from inexpensive security solutions
- Lack of advanced virus detection
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Partnerships between antivirus software vendors and telecom vendors
- Emergence of cloud-based antivirus software
- Increased market consolidation
PART 15: Five forces model
PART 16: Vendor landscape
- Competitive scenario
- Vendor rating
PART 17: Description of major vendors
- AVAST Software
- Microsoft
- AVG
- Avira
- McAfee
- Symantec
- Other prominent vendors
PART 18: Assumptions
PART 19: Key insights
PART 20: Appendix
- List of abbreviations
PART 21: Explore Technavio


List of Exhibits

Exhibit 01: Versions of antivirus software
Exhibit 02: Overview of numbers
Exhibit 03: Major countries covered
Exhibit 04: Product offerings
Exhibit 05: iOS and Android threats on mobile devices
Exhibit 06: Global antivirus software package market 2015-2020 ($ billions)
Exhibit 07: Global antivirus software package market by device 2015
Exhibit 08: Global antivirus software package market by device 2020
Exhibit 09: Global antivirus software package market by end-user 2015
Exhibit 10: Global antivirus software package market by end-user 2020
Exhibit 11: Segmentation of global antivirus software package market by geography 2015-2020 (% share)
Exhibit 12: Global antivirus software package market by geography 2015-2020 ($ billions)
Exhibit 13: Buying criteria for antivirus software package
Exhibit 14: Worldwide Internet users 2000-2015 (billions)
Exhibit 15: Impact of drivers
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Five forces model
Exhibit 18: Major MandA in the global antivirus software package market
Exhibit 19: Vendor rating
Exhibit 20: Features of antivirus products for home users (specifically for PCs and home networks)
Exhibit 21: AVAST Pro Antivirus pricing
Exhibit 22: AVAST Internet Security pricing
Exhibit 23: AVAST Premier pricing
Exhibit 24: Features of antivirus products for business users
Exhibit 25: Endpoint Protection pricing
Exhibit 26: Endpoint Protection Plus pricing
Exhibit 27: Endpoint Protection Suite pricing
Exhibit 28: Endpoint Protection Suite Plus pricing
Exhibit 29: Features of antivirus products
Exhibit 30: Features of antivirus products for PC users
Exhibit 31: AVG Internet Security pricing
Exhibit 32: AVG Ultimate pricing
Exhibit 33: AVG TuneUp pricing
Exhibit 34: AVG Driver Updater pricing
Exhibit 35: Features of antivirus products for Mac users
Exhibit 36: Features of antivirus products for home users
Exhibit 37: Antivirus Pro pricing
Exhibit 38: Internet Security Suite pricing
Exhibit 39: Ultimate Protection Suite pricing
Exhibit 40: Features of antivirus products for business users
Exhibit 41: Professional Security pricing
Exhibit 42: Endpoint Security pricing
Exhibit 43: Small Business Security Suite pricing
Exhibit 44: Features of antivirus products for consumers (cross-device)
Exhibit 45: McAfee Total Protection pricing
Exhibit 46: McAfee Live Scan pricing
Exhibit 47: McAfee Internet Security pricing
Exhibit 48: McAfee Antivirus Plus pricing
Exhibit 49: McAfee Small Business Security pricing
Exhibit 50: Features of antivirus products for consumers (PC users)
Exhibit 51: McAfee Antivirus pricing
Exhibit 52: Features of antivirus products for enterprises and small businesses
Exhibit 53: McAfee Small Business Security pricing
Exhibit 54: Endpoint Protection Essential for SMB pricing
Exhibit 55: Endpoint Protection Advanced for SMB pricing
Exhibit 56: Features of antivirus products for enterprise users
Exhibit 57: Pricing for antivirus products for enterprise users
Exhibit 58: Features of antivirus products for consumers
Exhibit 59: Norton Online Backup pricing
Exhibit 60: Norton 360 Multi-device pricing
Exhibit 61: Norton Antivirus pricing
Exhibit 62: Norton Internet Security
Exhibit 63: Norton Utilities
Exhibit 64: Norton Family Premier
Exhibit 65: Other prominent vendors
Exhibit 66: Assumptions


Companies Mentioned
AVAST, Microsoft, AVG, Avira, McAfee, Symantec, Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, Webroot.

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