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Datamonitor's Alcoholic Drinks in Italy industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Market shares are covered by manufacturer and/or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition - The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.
For the purpose of this report, the European market is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 Heineken N.V. 15
8.2 SABMiller 15
8.3 Carlsberg 15
CHAPTER 9 Distribution 16
CHAPTER 10 Market Forecasts 17
10.1 Market Value Forecast 17
10.2 Market Volume Forecast 18
CHAPTER 11 Macroeconomic Indicators 19
CHAPTER 12 Further Reading 21
12.1 Sources 21
12.2 Related Datamonitor Research 21
LIST OF TABLES
Table 1: Italy Alcoholic Drinks Market Value: $ billion, 2002-2006 9
Table 2: Italy Alcoholic Drinks Market Volume: Liters million, 2002-2006 10
Table 3: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2006 11
Table 4: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2006 12
Table 5: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2005 13
Table 6: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2005 16
Table 7: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2006-2011 17
Table 8: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2006-2011 18
Table 9: Italy Size of Population (million) , 2002-2006 19
Table 10: Italy GDP (1995=100), 2002-2006 19
Table 11: Italy Inflation, 2002-2006 19
Table 12: Italy Exchange Rate, 2002-2006 20
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