A Global Market Overview of Herbal/Traditional Products

  • February 2011
  • -
  • Euromonitor International

While governments begin recognising the benefits of traditional medicine, consumers are increasing their purchases of herbal/traditional products. Traditional Chinese medicine (TCM), Ayurveda and other indigenous medicines extend their influence as rising healthcare costs force more people to seek complementary alternative options to treat their health conditions.

Euromonitor International’s global briefing examines the size, growth trends and potential opportunities in the Consumer Health industry .  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the industry and leading firms .  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Consumer Health industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

A Global Overview of Herbal/Traditional Products

February 2011
Introduction
A Review of Herbal/Traditional Medicine
Expansion of Herbal/Traditional Products in the World
Regional Analysis
Competitive Insight
Case Studies
Convincing Consumers About Herbal/Traditional Products
Challenges Ahead
Report Definitions

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