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Beer in Macedonia

  • May 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

In 2015, beer achieved total volume growth of 2% to reach 70 million litres and total current value growth of 3% to reach MKD8.9 billion. 2015’s sales performance further advanced volume sales of beer, and it remained as the largest alcoholic drinks category in Macedonia, accounting for a 72% total volume share, ranking second in total current value terms, after wine.

Euromonitor International’s Beer in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Macedonia
BEER IN MACEDONIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Prilepska Pivarnica Ad in Alcoholic Drinks (macedonia)
Strategic Direction
Key Facts
Summary 2 Prilepska Pivarnica ad: Key Facts
Summary 3 Prilepska Pivarnica ad: Operational Indicators
Competitive Positioning
Summary 4 Prilepska Pivarnica ad: Competitive Position 2015
Executive Summary
Low Growth for Alcoholic Drinks Continues in 2015
Macedonian Breweries Create and Launch New Domestic Beer Brands
International Companies Now Lead Alcoholic Drinks in Macedonia
Distribution of Alcoholic Drinks Dominated by Traditional Grocers
Alcoholic Drinks To Continue Growing at A Similar Pace
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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