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Irons in Romania

  • November 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

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After experiencing contractions in the first half of the review period, sales of irons grew by 1% in retail volume terms totalling 377,000 units in 2016. Demand has been positively impacted by recovering purchasing power and by increasing product variety and affordability. Traditional steam irons remain the most common in the country, whereas the purchase of traditional dry irons is steadily decreasing (consumers are embracing products which make ironing more efficient and which have a variety o...

Euromonitor International’s Irons in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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