1. Market Research
  2. > Food
  3. > Meat and Poultry Market Trends
  4. > Consumer and Market Insights: Meat in Italy

Consumer and Market Insights: Meat in Italy

  • November 2016
  • -
  • GlobalData
  • -
  • 151 pages

Summary

Table of Contents

Search Inside

Summary
Consumer and Market Insights: Meat Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
Consumer and Market Insights: Meat Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
- Continuing economic and political instability has affected Meat consumption in Italy, with consumption value falling noticeably in recent years.
- The Fresh Meat (Counter) category has the highest volume share and value in the overall Meat market
- Mid-Lifers and Older Consumers together account for around 50% of overall Meat consumption
- Both Italian men and women consume Meat products at a 'heavy frequency'

Synopsis
Consumer and Market Insights: Meat Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2010-2020 for Italy, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
- The degree of influence that the 20 key consumer trends identified by Canadean have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
-Examples of international and Italy-specific product innovation targeting key consumer needs


Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Meat consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Cooked Meats (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Cooked Meats (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Cooked Meats (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Cooked Meats (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and ...

Global Cooked Meats (Packaged) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Cooked Meats (Packaged) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Cooked Meats (Packaged) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Cooked Meats (Packaged) (Meat) Market - Outlook to 2020: Market Size, Growth and ...

Global Fresh Meat (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Fresh Meat (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Fresh Meat (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Fresh Meat (Counter) (Meat) Market - Outlook to 2020: Market Size, Growth and Forecast ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.