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Consumer and Market Insights: Meat in the UK

  • November 2016
  • -
  • Canadean Ltd
  • -
  • 150 pages

Summary
Consumer and Market Insights: Meat Market in the UK provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
Consumer and Market Insights: Meat Market in the UK provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
- The UK Meat market has been growing steadily, in value and volume terms, despite consumers living increasingly value-driven lifestyles.
- The Chilled Raw Packaged Meat - Whole category has the highest volume share in the overall Meat market
- Older Consumers account for the majority of Meat consumption in the UK
- Both UK men and women consume Meat products at a 'heavy frequency'

Synopsis
Consumer and Market Insights: Meat Market in the UK identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2010-2020 for the UK, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
- The degree of influence that the 20 key consumer trends identified by Canadean have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and UK-specific product innovation targeting key consumer needs


Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Meat consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer and Market Insights: Meat in the UK
Table of Contents
Contents

Glossary
MandA Activity 2016

Global Brewer Profiles
24 Global brewer profiles detailing:
Global Rank 2015
Global Share 2015
Global Volume 2015
Ten Year Brewer Performance and Year on Year Growth
Top 10 Brands Share 2015
Top 5 Brands Share of Brewer Volume 2015
Ten Year Top 5 Brands Performance
Top 10 Markets 2015
Top 3 Brand Positioning (plus All Others) by Key Markets
Price Segment Share 2015
Region Share 2015
Beer Type Share 2015
Modus Operandi Share 2015
Volume by Market 2015
Subsidiaries by Market 2015
Associates by Market 2015

Brewers Covered:
A-BInBev
Asahi Breweries
Carlsberg Group
Castel
Cervejaria Petropolis
China Resources Enterprises
Constellation Brands
Diageo (Guinness)
Efes Beverage Group
Heineken
Henan Jinxing Brewery
Kirin Breweries
Mahou San Miguel
Molson Coors Brewing Company
Polar
Radeberger
Royal Unibrew
SABMiller
Saigon Brewery
San Miguel
Sapporo
Suntory
Tsingtao
Yanjing Brewery

List of Tables
Top 20 Global Brewers A (SABMiller total without volumes of CRE) year-year
Top 20 Global Brewers B (SABMiller total with volumes of CRE) year-year

Companies Mentioned
A-BInBev
Asahi Breweries
Carlsberg Group
Castel
Cervejaria Petropolis
China Resources Enterprises
Constellation Brands
Diageo (Guinness)
Efes Beverage Group
Heineken
Henan Jinxing Brewery
Kirin Breweries
Mahou San Miguel
Molson Coors Brewing Company
Polar
Radeberger
Royal Unibrew
SABMiller
Saigon Brewery
San Miguel
Sapporo
Suntory
Tsingtao
Yanjing Brewery

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