Table of Contents
Consumer usage of microwaves remains basic, with it largely limited to defrosting and re-heating food. It is very rare to find consumers who use these appliances in cooking. Thus, low-income consumers disregard these appliances and consider them to be a luxury item. Meanwhile users look for rather basic needs such as size, which is either as big as 40ltrs or as small as 20-25ltrs; features, which circle around defrosting, touch control and easy timer settings; while only a few look for grilling...
Euromonitor International’s Microwaves in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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