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Microwaves in Japan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 43 pages

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While overall combination microwaves are struggling, steam microwaves proved a strong growth area in 2015. Leading players Panasonic, Sharp, Toshiba and Hitachi all launched combination steam microwaves in 2015, with these also offering "fried" settings that offer crispness via the use of superheated steam without the use of excessive oil. This products are not only benefiting from the health and wellness trend but also from many consumers having small kitchens, with microwaves that also offer...

Euromonitor International’ s Microwaves in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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