Table of Contents
Thanks to increasing demand, microwaves has witnessed strong volume growth of 14% in 2016. Indeed, with the increased consumption of packaged food and frozen food, an increasing number of busy consumers are showing a preference for microwaves to reheat these ready meals in order to save time and effort. Hence, the category has become much more familiar to customers especially in big cities such as Ho Chi Minh City and Hanoi. Furthermore, in order to expand the consumer base and to reach an untap...
Euromonitor International’s Microwaves in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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