Table of Contents
Sales of the majority of the brands that are already well-established in RTDs/high-strength premixes in Ireland are already mature, which continues to have a negative effect on the performance of the category. Furthermore, the sales declines recorded in the category during 2015 were also underpinned by the growing consumer preference for freshly made cocktails, both in the on-trade and off-trade channels. However, the convenience that these products offer remains their key selling point and reas...
Euromonitor International’s RTDs/High-Strength Premixes in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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