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Spirits in Cameroon

  • July 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Spirits saw its performance weaken due to increases in unit prices following an increase in excise tax within the new tax legislation. This further reduced sales amongst the lower-income consumer base, which was already negatively impacted by the ongoing exit from the market of spirits sold in sachets, further reducing the price-sensitive lower-income consumer base.

Euromonitor International’s Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Cameroon
SPIRITS IN CAMEROON
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 10 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 13 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 14 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 15 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 16 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 17 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Fermencam SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 1 Fermencam SA: Key Facts
Competitive Positioning
Summary 2 Fermencam SA: Competitive Position 2015
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 3 Guinness Cameroon SA: Key Facts
Competitive Positioning
Summary 4 Guinness Cameroon SA: Competitive Position 2015
Executive Summary
Alcoholic Drinks Suffers Slower Volume Growth Amidst Rising Prices
Consumers Shift To Economy Brands Due To Price Rises
the Competition Strengthens Amidst Falling Volume Growth Across the Market
Off-trade Volume Sales Continue To Be Boosted by the Increasing Use of Cans
Strong Growth Projected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 22 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 6 Key New Product Developments 2015
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources












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