Sports and Energy Drinks in Brazil

  • July 2014
  • -
  • Euromonitor International
  • -
  • 37 pages

The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional manufacturers which adopt lower unit prices for their energy drinks brands compared to standard and premium products. In view of this trend, Coca-Cola also launched 1-litre bottles for the Burn brand with lower unit price, mainly to compete with such brands.

Euromonitor International’s Sports and Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports and Energy Drinks in Brazil
SPORTS AND ENERGY DRINKS IN BRAZIL
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
Table 6 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 7 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 8 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 9 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2013
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Coca-Cola Indústrias Ltda: Key Facts
Summary 5 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Coca-Cola Indústrias Ltda: Competitive Position 2013
Red Bull Do Brasil Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Red Bull do Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 8 Red Bull do Brasil Ltda: Competitive Position 2013
Executive Summary
Negative Performance in Total Volume in 2013
2013: Superfruits Debut in Brazil
Multinationals Are Top Companies in Soft Drinks
Off-trade Channels Lead Distribution of Soft Drinks
Positive Outlook
Key Trends and Developments
Competitive Environment
Leading Manufacturers Have Bet on Superfruits
2013 was A Challenging Year for Soft Drinks Manufacturers
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
Table 30 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 31 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 36 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Brazil
Marketdata
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 9 Research Sources












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