Sports and Energy Drinks Market Overview in Brazil

  • July 2014
  • -
  • Euromonitor International
  • -
  • 37 pages

Coca-Cola has selected Brazil as a priority industry , in line with its strategy to grow in emerging industry s. The industry player has invested particularly heavily in non-carbonated beverages, for example sports and energy drinks and RTD tea. In the latter part of the review period, the industry player introduced leading global brands into the Brazilian industry , including i9 Hidrotônico in 2008, Gladiator in 2009, and Powerade in 2010. As the multinational parent Coca-Cola sponsored the 2010 FIFA World Cup,...

Euromonitor International's Sports and Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they legislative, distribution, packaging or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Sports and Energy Drinks industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Sports and Energy Drinks in Brazil

February 2011
List of Contents and Tables
Executive Summary
Fifa World Cup was Key To Carbonate Sales Growth
Shortage of Aluminium Cans Leads To Alternative Strategies
"healthy" Soft Drinks Attracting More Local Players
On-trade Increasing Importance in Some Categories
Positive Outlook for Soft Drinks
Key Trends and Developments
Shortage of Aluminium Cans Forces Players To Be Creative
Energy Drinks Experience Vigorous Growth, Lacking the Negative Image They Have in Other Industry s
More Local Players Entering "healthy" Soft Drinks Categories
Strong Powder Concentrates Revenues in the Northeast Region Attract Investment
2010 Fifa World Cup was Key in Positive Carbonates Sales
Market Data
Data table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2005 to 2010
Data table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2005 to 2010
Data table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2005 to 2010
Data table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2005 to 2010
Data table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : Volume 2010
Data table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : % Volume 2010
Data table 7 Off-trade vs On-trade Sales of Soft Drinks by Segment : Value 2010
Data table 8 Off-trade vs On-trade Sales of Soft Drinks by Segment : % Value 2010
Data table 9 Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2005 to 2010
Data table 10 Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2005 to 2010
Data table 11 Off-trade Sales of Soft Drinks by Segment : Value from 2005 to 2010
Data table 12 Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2005 to 2010
Data table 13 Market Shares of Soft Drinks (RTD) by Total Volume from 2006 to 2010
Data table 14 Brand Shares of Soft Drinks (RTD) by Total Volume from 2007 to 2010
Data table 15 Market Shares of On-trade Soft Drinks (RTD) by Volume from 2006 to 2010
Data table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume from 2007 to 2010
Data table 17 Market Shares of Off-trade Soft Drinks (as sold) by Volume from 2006 to 2010
Data table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume from 2007 to 2010
Data table 19 Market Shares of Off-trade Soft Drinks (RTD) by Volume from 2006 to 2010
Data table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume from 2007 to 2010
Data table 21 Market Shares of Off-trade Soft Drinks by Value from 2006 to 2010
Data table 22 Brand Shares of Off-trade Soft Drinks by Value from 2007 to 2010
Data table 23 Penetration of Private Label (as sold) by Segment by Volume from 2005 to 2010
Data table 24 Penetration of Private Label by Segment by Value from 2005 to 2010
Data table 25 Off-trade Sales of Soft Drinks by Segment and Distribution Format: % Analysis 2010
Data table 26 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2010 to 2015
Data table 27 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2010 to 2015
Data table 28 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2010 to 2015
Data table 29 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2010 to 2015
Data table 30 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2010 to 2015
Data table 31 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2010 to 2015
Data table 32 Projection Off-trade Sales of Soft Drinks by Segment : Value from 2010 to 2015
Data table 33 Projection Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2010 to 2015
Appendix
Fountain Revenues in Brazil
Data table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume from 2005 to 2010
Data table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth from 2005 to 2010
Data table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume from 2005 to 2010
Data table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth from 2005 to 2010
Data table 38 Projection Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume from 2010 to 2015
Data table 39 Projection Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth from 2010 to 2015
Data table 40 Projection Off-trade vs On-trade Fountain Sales of Carbonates: Volume from 2010 to 2015
Data table 41 Projection Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth from 2010 to 2015
Definitions
Summary 1 Research Sources
Cia Brasileira De Bebidas
Strategic Direction
Key Facts
Summary 2 Cia Brasileira de Bebidas: Key Facts
Summary 3 Cia Brasileira de Bebidas: Operational Indicators*
Summary 4 Cia Brasileira de Bebidas: Operational Indicators for Non-alcoholic Drinks in Brazil
Company Background
Production
Summary 5 Cia Brasileira de Bebidas: Production Statistics 2009
Competitive Positioning
Summary 6 Cia Brasileira de Bebidas: Competitive Position 2010
Coca-Cola Indústrias Ltda
Strategic Direction
Key Facts
Summary 7 Coca-Cola Indústrias Ltda: Key Facts
Summary 8 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Production
Summary 9 Coca-Cola Indústrias Ltda: Production Statistics 2009
Competitive Positioning
Summary 10 Coca-Cola Indústrias Ltda: Competitive Position 2010
Empresa Brasileira De Bebidas E Alimentos Ltda
Strategic Direction
Key Facts
Summary 11 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Summary 12 Empresa Brasileira de Bebidas e Alimentos SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2010
Empresa De Águas Ouro Fino Ltda
Strategic Direction
Key Facts
Summary 14 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Production
Summary 15 Empresa de Águas Ouro Fino Ltda: Production Statistics 2009
Competitive Positioning
Summary 16 Empresa de Águas Ouro Fino Ltda: Competitive Position 2010
General Brands Do Brasil Indústria E Comercio Ltda
Strategic Direction
Key Facts
Summary 17 General Brands do Brasil Indústria e Comercio Ltda: Key Facts
Summary 18 General Brands do Brasil Indústria e Comercio: Operational Indicators
Company Background
Production
Summary 19 General Brands do Brasil Indústria e Comercio Ltda: Production Statistics 2009
Competitive Positioning
Summary 20 General Brands do Brasil Indústria e Comercio Ltda: Competitive Position 2010
Indaiá Brasil Águas Minerais Ltda
Strategic Direction
Key Facts
Summary 21 Indaiá Brasil Águas Minerais Ltda: Key Facts
Summary 22 Indaiá Brasil Águas Minerais Ltda: Operational Indicators
Company Background
Production
Summary 23 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2009
Competitive Positioning
Summary 24 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2010
Primo Schincariol Indústria De Cervejas E Refrigerantes Ltda
Strategic Direction
Summary 25 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Key Facts
Summary 26 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Competitive Position 2010
Sucos Del Valle Do Brasil Ltda
Strategic Direction
Key Facts
Summary 28 Sucos Del Valle do Brasil Ltda: Key Facts
Company Background
Production
Summary 29 Sucos Del Valle do Brasil Ltda: Production Statistics 2009
Competitive Positioning
Summary 30 Sucos Del Valle do Brasil Ltda: Competitive Position 2010
Wow Indústria E Comercio Ltda
Strategic Direction
Key Facts
Summary 31 Wow Indústria e Comercio Ltda: Key Facts
Company Background
Production
Summary 32 Wow Indústria e Comercio Ltda: Production Statistics 2007
Competitive Positioning
Summary 33 Wow Indústria e Comercio Ltda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 42 Still vs Carbonated Sports and Energy Drinks: % Off-trade Volume from 2006 to 2010
Data table 43 Off-trade Sales of Sports and Energy Drinks by Segment : Volume from 2005 to 2010
Data table 44 Off-trade Sales of Sports and Energy Drinks by Segment : Value from 2005 to 2010
Data table 45 Off-trade Sales of Sports and Energy Drinks by Segment : % Volume Growth from 2005 to 2010
Data table 46 Off-trade Sales of Sports and Energy Drinks by Segment : % Value Growth from 2005 to 2010
Data table 47 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown from 2005 to 2010
Data table 48 Market Shares of Sports and Energy Drinks by Off-trade Volume from 2006 to 2010
Data table 49 Brand Shares of Sports and Energy Drinks by Off-trade Volume from 2007 to 2010
Data table 50 Market Shares of Sports and Energy Drinks by Off-trade Value from 2006 to 2010
Data table 51 Brand Shares of Sports and Energy Drinks by Off-trade Value from 2007 to 2010
Data table 52 Projection Off-trade Sales of Sports and Energy Drinks by Segment : Volume from 2010 to 2015
Data table 53 Projection Off-trade Sales of Sports and Energy Drinks by Segment : Value from 2010 to 2015
Data table 54 Projection Off-trade Sales of Sports and Energy Drinks by Segment : % Volume Growth from 2010 to 2015
Data table 55 Projection Off-trade Sales of Sports and Energy Drinks by Segment : % Value Growth from 2010 to 2015

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