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Sports and Energy Drinks in Italy

  • May 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

In 2013 sports and energy drinks decreased in volume terms (both on-trade and off-trade) in the Italian market, given the overall reduction in consumption and expenditure by Italian consumers, who were becoming more careful when spending their money. This was because of the economic and financial crisis and a reduction in their available income.

Euromonitor International’s Sports and Energy Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports and Energy Drinks in Italy
SPORTS AND ENERGY DRINKS IN ITALY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
Table 6 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 7 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 8 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 9 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Summary 3 Acqua Minerale San Benedetto SpA: Production 2013
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2013
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 5 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 6 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Summary 7 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Production 2013
Competitive Positioning
Summary 8 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2013
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 9 Ferrarelle SpA: Key Facts
Summary 10 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 11 Ferrarelle SpA: Production Statistics 2013
Competitive Positioning
Summary 12 Ferrarelle SpA: Competitive Position 2013
Executive Summary
the Economy Negatively Impacts the Performance of Soft Drinks
Packaging Sustainability Increases in Importance for Consumers
the Rise of Private Label
Discounters Is Gaining Share
the Future Is Not So Bright
Key Trends and Developments
Sustainability in Bottled Water
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
Table 30 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 31 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 36 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Italy
Market Data
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 13 Research Sources












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